Posts by jkmcakecoachon

What about your previously delighted customers?

  Did you know that THE most expensive way to get more sales is to pay to constantly find new customers for your cakes? Do you ever consider marketing to your previously delighted customers? Could you? Just a thought!   Have you checked out our course ‘Finding More Customers’? It’s available on our site now!…

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Cake customers and negative feedback! How do you react?

I heard recently a great quote I wanted to share with you regarding negative feedback from disgruntled customers. ‘It’s not about having a problem with a customer – it’s how you react to that problem.’ So what would you do? A friend of mine runs her business and recently discovered a disgruntled customer had posted…

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Cake Business – What about cake sizes?

My thoughts this week are about cake sizes. Sometimes you may get a customer who would like to order a huge cake. I had one like that – the lady wanted it to feed 150 people at the party. The cake was so huge – I struggled to get it through the kitchen door! (See…

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Cake Business – How safe are your cake pictures?

Just this last week a friend of mine had her computer ‘blow up’. Not literally. It just died. But she was panicking of course, because of all the treasures and work that her computer held. I was wondering therefore – if you are a cake decorator and recording all of your creations and customer records…

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Cake Pricing – a simple solution to the budget problem!

So the day arrives when someone – (a stranger) asks for a cake – and suddenly the cake decorator is launched into ‘What do I do now ?’ sort of panic! Gleefully and full of excitement combined with nerves, the cake decorator rushes off to cost out their latest creation and duly arranges to contact…

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Cake Pricing – How do you communicate?

A little while ago I had a conversation with a young lady who was so nervous of her cake pricing – that she knocked down her pricing – giving a large discount at point of sales.  She had not fixed the price at all nor got any form of agreement of the final price the…

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