Posts by jkmcakecoachon
What about your previously delighted customers?
Did you know that THE most expensive way to get more sales is to pay to constantly find new customers for your cakes? Do you ever consider marketing to your previously delighted customers? Could you? Just a thought! Have you checked out our course ‘Finding More Customers’? It’s available on our site now!…
Read MoreCake customers and negative feedback! How do you react?
I heard recently a great quote I wanted to share with you regarding negative feedback from disgruntled customers. ‘It’s not about having a problem with a customer – it’s how you react to that problem.’ So what would you do? A friend of mine runs her business and recently discovered a disgruntled customer had posted…
Read MoreCake Pricing – are your recipes in ‘cups,’ grams or ounces
One of the most common questions I get asked is ‘I am really not sure how to price my ingredients – just how do I do it?’ And this is especially more tricky if the recipe being used requires ‘cups’ as a measurement – and the bags purchased from the shops are in grams or…
Read MoreCake Business – What about cake sizes?
My thoughts this week are about cake sizes. Sometimes you may get a customer who would like to order a huge cake. I had one like that – the lady wanted it to feed 150 people at the party. The cake was so huge – I struggled to get it through the kitchen door! (See…
Read MoreCake Business – How safe are your cake pictures?
Just this last week a friend of mine had her computer ‘blow up’. Not literally. It just died. But she was panicking of course, because of all the treasures and work that her computer held. I was wondering therefore – if you are a cake decorator and recording all of your creations and customer records…
Read MoreCake Business – How do you take a cake order from a customer?
Just how do you book out time for a customer and get a cake order? Do you have a conversation and immediately look at your electronic calendar in front of the customer – to see if you have space for another cake order that particular week? Or do you take down the details and say…
Read MoreCake Pricing – a simple solution to the budget problem!
So the day arrives when someone – (a stranger) asks for a cake – and suddenly the cake decorator is launched into ‘What do I do now ?’ sort of panic! Gleefully and full of excitement combined with nerves, the cake decorator rushes off to cost out their latest creation and duly arranges to contact…
Read MoreCake Pricing – How do you communicate?
A little while ago I had a conversation with a young lady who was so nervous of her cake pricing – that she knocked down her pricing – giving a large discount at point of sales. She had not fixed the price at all nor got any form of agreement of the final price the…
Read MoreFun Friday – sharp edges on a round fondant cake? Here is how!
I was looking around for some interesting craft tips to share with you – and came across this tutorial. If you have ever wondered about how to get a totally clean edge at the top of a fondant iced cake – have a look at this one. Even turning the cake upside down to ice…
Read MoreCake Business – Do you have a record of your previous cake customers?
Happy New Year to everyone! I hope that you enjoyed the Christmas break – and are now back to thinking about your cake customers. Over the break, I was tasked with booking a restaurant table for four – locally. I had visited this establishment only once previously. Imagine my surprise when as soon I mentioned…
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