Posts by Karen MacFadyen

Selling Cakes

From hobby to cake business! My thoughts this week are around selling cake or even multiples of cakes!  I am sure that there are new small business owners out there who might have just been thrust into a ‘business’ by someone asking ‘How much would you charge for that?’  And so a business – exchanging…

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Finding Customers for Cakes?

Having any trouble finding customers for cakes? Here is a little story to think about… A little while ago I visited a really good restaurant which, to be fair was off the beaten track and in a side road of a small market town in UK. How did I know that this lovely little cosy and delicious…

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What about your previously delighted customers?

Are you using the MOST expensive way to get orders? Ignoring your previously delighted customers and marketing to new people all the time – is singularly THE most expensive way to increase your sales for your cake business. Do you ever consider marketing to your previously delighted customers? Could you? And if yes, how could…

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Cake customers and negative feedback! How do you react?

I heard recently a great quote I wanted to share with you regarding negative feedback from disgruntled customers. ‘It’s not about having a problem with a customer – it’s how you react to that problem.’ So what would you do? A friend of mine runs her business and recently discovered a disgruntled customer had posted…

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Cake Business – What about cake sizes?

My thoughts this week are about cake sizes. Sometimes you may get a customer who would like to order a huge cake. I had one like that – the lady wanted it to feed 150 people at the party. The cake was so huge – I struggled to get it through the kitchen door! Anyway…

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