Cake photography

Cake Photography Have you ever been fearful of having your photographs stolen?   Are you are using cake photography to spread the word about your business? Are you afraid of unscrupulous cake decorators taking your photographs? And then having the nerve to pass them off as their own? I spied an Instagram account holder with that…

Read More

How to take pictures of cakes

How to take pictures of cakes I’ve just spotted another post on social media. It contained a most gorgeous cake, but clearly the talented designer did not know how to take pictures of cakes. As with so much clutter in the background that the details of the cake were totally lost. I see this all…

Read More

Cake Customer Reviews

Cake Customer Reviews Do you have any evidence of happy customers to show prospective customers?  Do you have any cake customer reviews visible for all to see? When you are running any type of business – the MOST powerful way to promote your products and services to others is via a third party. For example…

Read More

Cake Business tips and ideas

Cake Business tips and ideas It is really important when working on your own to get cake business tips and ideas.  And I keep an eye out for sayings and words of wisdom.   One of my favourite sayings is “There is no such word as can’t”. I am sure that this used to drive…

Read More

Cake pricing and factoring in your time

Cake Pricing and Factoring in Your Time Super exciting news. This week on 1st July Cake International has asked me to feature in their Summer Carnival. I am covering the topic of cake pricing and factoring in your time ….since this is singularly the biggest challenge that I am asked about. Struggling on with pricing…

Read More

Cake collections and appointment times

Cake collections and appointment times So your cake is complete and you proudly place it in its box and wait….and wait …and wait.   What do you do about the cake collections and appointment times? Is there a way to get customers actually pick up on time?   How do you go about ensuring a…

Read More

Hoping for repeat cake orders?

Hoping for repeat cake orders… by partnering with a venue A Cake Decorator was wondering what to do.  This lady was hoping for repeat cake orders by partnering with a venue.   She loved making her cupcakes and had partnered with a venue in her town. This place was to be the first port of…

Read More

Cake Customer Complaining

Cake Customer Complaining! This cake decorator had a cake customer complaining. She received a message of dissatisfaction but zero evidence to prove the damage.     This customer picked up a fairy tale castle complete with towers. Less than two hours later the cake decorator received a message from the customer. They declared that every single…

Read More

Making and decorating cakes with pets around

Making and decorating cakes with pets around So you have dogs and are allowed to sell your cakes from your home kitchen.  Making and decorating cakes with pets around can be a challenge. A Cake Decorator received a complaint One cake decorator had a customer complaint that there were dog hairs in the cookies. She…

Read More

Home baking or cake decorating?

Home baking or cake decorating? Are you home baking or cake decorating and fed up working alone, in a vacuum?  Perhaps you sometimes feel discouraged and unsupported too. I get it, it is not easy working on your own without professionals to ask. The problem is that this disconnected isolation can lead to a loss…

Read More