Customers for Cakes – How do they find you again?
Have you ever wondered about getting your customers for cakes to return once more to you? Something happened this week that got me thinking – and I just wanted to share the thought with you too. We had a visit from a locksmith because a lock needed replacing at our home. When he left –…
Read MoreSelling Cakes
My thoughts this week are around selling cakes. I was fortunate over the years that I got involved with a couple of home based selling businesss in my spare time, which taught me selling techniques. These learnings ensured that any potential customer felt at home speaking with me and I obtained ways to ensure that…
Read MoreCharging for cakes – and hate asking for money?
Do you have any idea of the biggest reason why people (and cake decorators) hate asking for money? Here goes… Historically we have learnt to go to school, learn our best subject, go perhaps to college, get a job that we have to travel to each day and work in order to get paid at…
Read MoreFinding Customers for Cakes?
Having any trouble finding customers for cakes? Here is a little story to think about… A little while ago I visited a really good restaurant which, to be fair was off the beaten track and in a side road of a small market town in UK. How did I know that this lovely little cosy and delicious…
Read MorePricing Cakes CAN be a nightmare! Why not learn just How to Price Cakes?
One of the questions I am asked most frequently by our cake decorating community is ‘Do you know how to price cakes simply?’ The answer from me is of course ‘Yes’. I considered the challenge and designed the Cake Calculator – which helps enormously with this – the task of cake pricing. So if you…
Read MoreWhat about your previously delighted customers?
Did you know that THE most expensive way to get more sales is to pay to constantly find new customers for your cakes? Do you ever consider marketing to your previously delighted customers? Could you? Just a thought! Have you checked out our course ‘Finding More Customers’? It’s available on our site now!…
Read MoreCake customers and negative feedback! How do you react?
I heard recently a great quote I wanted to share with you regarding negative feedback from disgruntled customers. ‘It’s not about having a problem with a customer – it’s how you react to that problem.’ So what would you do? A friend of mine runs her business and recently discovered a disgruntled customer had posted…
Read MoreCake Pricing – are your recipes in ‘cups,’ grams or ounces
One of the most common questions I get asked is ‘I am really not sure how to price my ingredients – just how do I do it?’ And this is especially more tricky if the recipe being used requires ‘cups’ as a measurement – and the bags purchased from the shops are in grams or…
Read MoreCake Business – What about cake sizes?
My thoughts this week are about cake sizes. Sometimes you may get a customer who would like to order a huge cake. I had one like that – the lady wanted it to feed 150 people at the party. The cake was so huge – I struggled to get it through the kitchen door! (See…
Read MoreCake Business – How safe are your cake pictures?
Just this last week a friend of mine had her computer ‘blow up’. Not literally. It just died. But she was panicking of course, because of all the treasures and work that her computer held. I was wondering therefore – if you are a cake decorator and recording all of your creations and customer records…
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