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Customers for Cakes – How do they find you again?

One simple way to get customers for cakes to return and order again?   Have you ever wondered about ways to get your customers for cakes to return once more to you?   Something happened this week that got me thinking – and I wanted to share the thought with you too.   We had a…

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Selling Cakes

From hobby to cake business! My thoughts this week are around selling cake or even multiples of cakes!  I am sure that there are new small business owners out there who might have just been thrust into a ‘business’ by someone asking ‘How much would you charge for that?’  And so a business – exchanging…

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Charging for cakes – and hate asking for money?

Do you have any idea of the biggest reason why people (and cake decorators) hate asking for money? Here goes… Historically we have learnt to  go to school, learn our best subject, go perhaps to college, get a job that we have to travel to each day and work in order to get paid at…

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Finding Customers for Cakes?

Having any trouble finding customers for cakes? Here is a little story to think about… A little while ago I visited a really good restaurant which, to be fair was off the beaten track and in a side road of a small market town in UK. How did I know that this lovely little cosy and delicious…

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Pricing Cakes CAN be a nightmare! Why not learn just How to Price Cakes?

Do you know how to price cakes simply? This is one of the questions asked most frequently by our cake decorating community. The answer from me is of course ‘Yes’. So I considered the challenge and… designed the Cake Calculator – which helps enormously with this …  the task of cake pricing.   So if you…

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What about your previously delighted customers?

Are you using the MOST expensive way to get orders? Ignoring your previously delighted customers and marketing to new people all the time – is singularly THE most expensive way to increase your sales for your cake business. Do you ever consider marketing to your previously delighted customers? Could you? And if yes, how could…

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Cake customers and negative feedback! How do you react?

I heard recently a great quote I wanted to share with you regarding negative feedback from disgruntled customers. ‘It’s not about having a problem with a customer – it’s how you react to that problem.’ So what would you do? A friend of mine runs her business and recently discovered a disgruntled customer had posted…

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Pricing cake? – Recipes in ‘cups,’ grams or ounces

Pricing cake when a recipe asks for cups or grams makes pricing an ‘interesting’ process. And one of the most common questions I get asked is ‘I am really not sure how to price my ingredients when pricing cake – just how do I do it?’ And this is especially more tricky if the recipe…

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Cake Business – What about cake sizes?

My thoughts this week are about cake sizes. Sometimes you may get a customer who would like to order a huge cake. I had one like that – the lady wanted it to feed 150 people at the party. The cake was so huge – I struggled to get it through the kitchen door! Anyway…

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Cake Business – How safe are your cake pictures?

What do you do if your cake pictures are at risk on an aging computer? Just this last week a friend of mine had her computer ‘blow up’. Not literally. It just died…  . But she was panicking of course, because of all the treasures and work that her computer held. I was wondering therefore…

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