Can your potential customers find you?

Are your potential customers aware that you exist? Can your potential customers find you? Investment in time and money in finding new customers is vital. Especially if you want a thriving cake decorating business. And these actions are more important than buying more tools for cake decorating. At the end of the day if you…

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Baking a cake plus making money

A while ago I witnessed a tradesman asking his mate’s daughter to make a celebration cake ….the conversation was illuminating!

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Charging for cakes – and hate asking for money?

Charging for cakes and then asking for money… Do you have any idea of the biggest reason why people (and cake decorators) hate cake pricing, charging for cakes and asking for money? Here goes… Historically we have learnt to  go to school, learn our best subject, go perhaps to college, get a job that we…

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Cake Decorators – Wishing for a full cake order book?

“I wish I had a full cake order book. I hate waiting for the next order to come along.” An empty Cake Order Book. This is one of the most common challenges I hear from our Cake Decorating community. Today I want to tell you about a scenario that happened with a man I was…

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How to stop discounting your cakes

How to stop discounting your cakes to friends and family!   Discounting your cakes to friends and family – if even… charging anything at all?  Why is charging for cakes so difficult sometimes? As a cake decorator it is so easy to get overwhelmed when both life and work pulls you in all different directions. It…

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Customers for Cakes – How do they find you again?

One simple way to get customers for cakes to return and order again?   Have you ever wondered about ways to get  any customers for cakes to return once more to you?   Something happened this week that got me thinking – and I wanted to share the thought with you too.   We had a visit…

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Selling Cakes

From hobby to cake business! My thoughts this week are around selling cake or even multiples of cakes! So many people are nervous to actually sell their products – they enjoyed it, it was a hobby.  Someone would have crept up to them at a party ‘How much would you charge me for that?’ And…

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Sitting and waiting for cake customers?

Do you sit and wait for cake customers? Sitting and waiting for cake customers is fine if your order books are already full. But what if they are not? And you would love some more orders to create?   Here is a little story to think about… A little while ago I visited a really…

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How to price cake easily

Do you know how to price cake the simplest way?   Just how do I price cake? This is one of the most asked questions from our cake decorating community.   They ask me if I know.  And the answer from me is of course ‘Yes’.   So I considered the challenge and how to…

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What about your previously delighted cake customers?

Are you ignoring the delighted cake customers who were once thrilled with your services? Are you using the MOST expensive way to get orders? Do you market to new people all the time? This is singularly THE most expensive way to increase your sales for your cake business. (Or perhaps you wait for people to…

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