*Fun Friday* ~ Towering Sand Castle Cake

Are you ready to hit the sand and sea?  This refreshing cake is the perfect alternative.  Summer is here and it’s time for pool parties.  This crumb covered cake is sure to be a hit at any beach themed or pool party.  Fun and delicious, from Family Fun, this cake is sure to be a…

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Cake Business Ideas – Red English Telephone Box

A red English telephone box – what a strange sight on a sugarcraft website.  But let me explain. Directly following the Jubilee Celebrations in London UK I happened to cross one of the bridges over the River Thames, still adorned with bunting from the celebrations.  At the north end of this recently refurbished bridge was…

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FUN FRIDAY – Sunflower Cupcakes

Here’s a great idea for a summer fun batch of cupcakes! We saw the photo while wandering around on Pinterest and had to get some more details. The really great news is they’re a whole lot easier than they look.  Isn’t that always a nice treat? All you need for the “artsy part” of this…

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Cake Business Ideas – What could you do differently?

And so the U.K. Jubilee celebrations continued.  And it got me thinking watching the throng of people waiting to see their Queen as I watched from the comfort of my chair.  These people had been stood for many hours aching to catch a glimpse of our Monarch celebrating 60 years on the throne. In some…

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Cake Business Ideas – What You Sell vs. What Customers Buy

Recently a study was performed in which consumers were asked to recount pleasurable buying experiences. They were asked what they bought, where they bought, whom they bought from, and what made the experience stand out as “positive.” The results were not surprising: many people didn’t care much about what they were buying or even where…

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In Search of the Healthy Cake: Healthy Alternatives to Common Cake Ingredients

Sometimes we sugarcrafters get a very bad reputation. After all, the products we create tend to be pretty sugary, fattening, and unhealthy. But what if there was such a thing as a healthy cake that we could offer our customers? This may bring in more business more often, and would certainly get us out of…

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Cake Business Ideas – Are You Asking the Right Questions?

In the spirit of the release of The Wedding Cake Designer’s Success Pack, I began thinking of all questions to be asked in a cake decorating business – and how many seem to be missing the mark. Not asking the right questions might have the power to ruin your business, but more likely (and importantly)…

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A Wedding Cake Business Guide – From Consultation to Delivery — New Book and Magazine Article

Cake Coach Online has been working diligently behind the scenes as always – creating helpful products and free information just for you! First, I am happy to announce a new article published in Cake Craft Magazine’s guide: “Wedding Cakes and Sugar Paste Flowers”! The article is title “A Wedding Cake Business Guide – From Consultation…

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Cake Business Ideas – How to Handle Customer Complaints

While they are not fun, customer complaints are something every business must deal with eventually, and the way which a business deals with those complaint is often the deciding factor in its long term success. Even a privately owned home cake decorating business may run into complaints from time to time and should know how…

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How to Use Color Flow Icing

Color flow icing (also sometimes spelled “colorflow” icing) is a fun ingredient you can use to make more 3D and transportable designs for cakes,  cookies,  and cupcakes. While the designs can look very professional and marvelous,  it does take time and practice to get things right. In fact,  many beginners in this technique have so…

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