Selling Cakes

From hobby to cake business!

My thoughts this week are around selling cake or even multiples of cakes!

So many people are nervous to actually sell their products – they enjoyed it, it was a hobby.  Someone would have crept up to them at a party ‘How much would you charge me for that?’

And so a business – exchanging money for a product has begun.

But you know –

so many people are nervous to actually sell their products – they enjoyed it, it was a hobby.  But how about getting rewarded for your skills? Why not turn your hobby into a proper cake business?

Over the years I was involved with a couple of home based selling businesses. These taught me selling techniques, in my spare time. In hindsight – this was fortunate. And this has been a great help to me in my business too. What I learnt ensured that potential customers felt at home speaking with me. Besides I learnt ways to ensure that the customer was happy and ordered their products from me.

As a result,

when running my business, I felt confident with making the sale and getting the orders.

But I was lucky with my previous background…


Cake Prices…

So my thought today – is how relaxed and happy are you when dealing with a stranger and talking about prices?

Discussions around money and handling potential rejection are an art in themself. Successful cake decorators also have an ability to adjust designs. They also are willing to negotiate with a customer to reach an agreement. These are essential skills to know when making and selling cakes. By the way – it’s easier to negotiate by telephone rather than email…just for the record!

So our cake decorators have not searched for the missing skills. Perhaps because they never realised that they could help them! And yet they continue to struggle with the fear of selling and asking for money!

But you are in the right place.

Keep an eye on my blog and keep in touch.  We have lots of solutions for you coming up.



If you are looking for guidance and support on your home baking or cake business journey check out our Membership
The Cake Circle
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Click on the link below…


If you do nothing else right now – make sure you grab a copy of our Cake Pricing Guide (it’s free)

Here is the link


Republished 1st Sept 2020