Cake Business – Do you have a record of your previous cake customers?

Happy New Year to everyone!  I hope that you enjoyed the Christmas break – and are now back to thinking about your cake customers.

Over the break, I was tasked with booking a restaurant table for four – locally.  I had visited this establishment only once previously.  Imagine my surprise when as soon I mentioned the name the table was to be booked under, the waiter told me my landline phone number (and I was ringing from a mobile) and said, “Ah, yes, you visited us on….. July this year!  You could have knocked me over with a feather!  I have never had such efficient service from a restaurant and I was truly impressed.

But this little episode got me thinking…

How easy is it for you – as a cake designer making cakes for customers, to locate the information of a customer whilst they are on the phone to you, if they are returning to order more goods from you?  Would you impress them with your knowledge of past orders or would you be relying on your memory rather than a system to track your work?

The restaurant appreciated that we were returning customers and certainly made us feel that they cared enough to not only keep a note of this fact,  but mention it too and was certainly a good example of excellent customer service.

So moving forward – could you do something differently/better/more organised/more stunning … than is currently in place for your cake business?

Just a thought,