Today I had a strange conversation with a mobile fish salesman. He had knocked on my door in the hope of trying to interest me in his wares. Whilst I wasn’t interested in purchasing a very large amount of frozen fish today – priced at nearly £50 (due to lack of freezer storage space) I simply asked for either a leaflet, a price list or even a business card.
I was told that he had nothing to give me – because printing stationery cost too much!
As you can imagine – I was completely astounded! Here was a man trooping around the streets randomly cold calling and upon finding someone who asked for his details, he refused to give them out! You either had to purchase a large amount of fish to get onto his customer data base or he drove away. He had not even put together a smaller discounted starter box of mixed fish – to entice someone to become a regular customer.
So what could we learn from the Frozen Fish Salesman today? If someone asks for your details in a card or a leaflet, it is a good sign that they are interested in what you are selling – perhaps not right now, but at some point in the future. In addition to this error, the salesman made no note of my name, address, email address, or phone number. The cheapest way to get some information to me would have been to email me a copy of a virtual price list. At least I would have felt they cared enough about a potential customer.
So – how are your stocks of stationery? Do you leave details of your services each time you deliver? If someone shows an interest in your products – what is it that you do now and what could you do better in future? Just a thought!