Cake Business Tips & Ideas

Customers for Cakes – How do they find you again?

Have you ever wondered about getting your customers for cakes to return once more to you? Something happened this week that got me thinking – and I just wanted to share the thought with you too. We had a visit from a locksmith because a lock needed replacing at our home. When he left –…

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Selling Cakes

My thoughts this week are around selling cakes. I was fortunate over the years that I got involved with a couple of home based selling businesss in my spare time, which taught me selling techniques. These learnings ensured that any potential customer felt at home speaking with me and I obtained ways to ensure that…

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Finding Customers for Cakes?

Having any trouble finding customers for cakes? Here is a little story to think about… A little while ago I visited a really good restaurant which, to be fair was off the beaten track and in a side road of a small market town in UK. How did I know that this lovely little cosy and delicious…

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What about your previously delighted customers?

  Did you know that THE most expensive way to get more sales is to pay to constantly find new customers for your cakes? Do you ever consider marketing to your previously delighted customers? Could you? Just a thought!   Have you checked out our course ‘Finding More Customers’? It’s available on our site now!…

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Cake customers and negative feedback! How do you react?

I heard recently a great quote I wanted to share with you regarding negative feedback from disgruntled customers. ‘It’s not about having a problem with a customer – it’s how you react to that problem.’ So what would you do? A friend of mine runs her business and recently discovered a disgruntled customer had posted…

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Cake Business – What about cake sizes?

My thoughts this week are about cake sizes. Sometimes you may get a customer who would like to order a huge cake. I had one like that – the lady wanted it to feed 150 people at the party. The cake was so huge – I struggled to get it through the kitchen door! (See…

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Cake Business – How safe are your cake pictures?

Just this last week a friend of mine had her computer ‘blow up’. Not literally. It just died. But she was panicking of course, because of all the treasures and work that her computer held. I was wondering therefore – if you are a cake decorator and recording all of your creations and customer records…

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