Confident Cake Pricing

Confident cake pricing Makes all the difference. Let me tell you a story – which got me thinking about confident cake pricing… As I was walking today in our local country park – a thought struck me. Always I get approached by dogs, who come bounding up to me in the hope of winning me…

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A unique resource for our cake decorators

A unique resource for our cake decorators   We help cake decorators and home bakery owners to grow their businesses. A unique resource for our cake decorators is offered via our Cake Circle membership containing strategies to help.   We remove self-doubt, confusion, frustration, hesitation & anxiety. This is achieved by discovering clarity, reassurance, satisfaction…

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My cake is too expensive

My cake is too expensive Here is a situation I read about on social media to get you thinking perhaps and contains the usual complaint “My cake is too expensive”. So the story goes… A friend of a cake decorator was asking for a geode cake to feed 21 people.  The decorator made an estimate…

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How to add sparkle to your cake business

How to add sparkle to your cake business Something has been bubbling up for a while and now it is time for me to share.  As I wanted to help you to see how to add sparkle to your cake business. #RealTalkAlert I am talking about getting unstuck.  Forgiving yourself for things that haven’t worked…

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Four things to consider about rush cake orders

Four things to consider about rush cake orders Your previous customer sends you a message. Any chance of a cake for my mum? I’ve been let down and need this for Saturday. Hmmm…   This would be classed as a last-minute order and there are four things to consider about rush cake orders.   The cake…

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Legal help for your bakery

Legal help for your bakery Have you ever been puzzled about what is actually needed by law – for your cake business or home bakery?  The legal help for your bakery required by law. The legal side of running a business can sometimes feel a little overwhelming.  It can be difficult to know where to…

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What excites your cake customers?

What excites your cake customers about getting an order from you? There are two things to consider when selling anything. And we do need to explore what excites your cake customers about getting an order from you. Firstly a person buys to solve a problem. Secondly, they have a lot of unspoken questions when they…

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Running Cake Taster Sessions

Running cake taster sessions I saw a cake decorator asking about running cake taster sessions for her potential customer. She was en route with cupcakes in different flavours. The customer had messaged to say they had changed their mind. She wanted slices delivered instead. The cake decorators was en route already. This fact implied she…

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What to do with a cancelled cake?

What to do with a cancelled cake? A cake decorator had a cancellation. The Cake was already done and due out the next day. But the customer had been told to isolate because of connection with a patient who had contracted our current threatening illness. So her celebration was cancelled.  So the question was –…

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Safe transportation of cakes

Safe transportation for cakes   I have been seeing a few disastrous cake collapses in the heat of the UK . I have no doubt across the world cake decorators suffer from the heat in the same way too.  And this is all to do with safe transportation for cakes.  It turns out that a…

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