Customers for Cakes – How do they find you again?

Have you ever wondered about getting your customers for cakes to return once more to you?

Something happened this week that got me thinking – and I just wanted to share the thought with you too.

We had a visit from a locksmith because a lock needed replacing at our home.

When he left – I asked my partner ‘Where is the paperwork?’ He replied ‘There was none’.

I was astonished – not even a business card, nor a leaflet, let alone an invoice showing that we had paid and what we had purchased.

So my question is – how will I know how to contact this locksmith ever again?

He needed to make it easy for me to locate him again.

So my questions for you – as a cake decorator, possibly looking for more customers to make your bespoke cakes for…what are YOU doing in order to be found again by your own customers?

Anything?

Nothing?

What could you do that would help them?

Just a thought,

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