Design Inspiration as shared from our Pinterest Boards.

  • @cakecoachonline posted to Instagram: There is nothing worse than a friend of a friend asking you for a quote - and you have the feeling that they are expecting a discount. Just because you have a mutual friend. What do you do in this situation? Why not just tell them that you are fully booked with customers. And that if they want you to create a bespoke cake for them, point them in the direction of your price list. End of... Family and friends should understand that you are running a bu
  • @cakecoachonline posted to Instagram: As a cake decorating business - have you ever considered how to get repeat customers?⁣ ⁣ When asked a few cake decorators told me "Oh, I don't want to be seen begging for work". ⁣ ⁣ Interesting...⁣ ⁣ Reminding your previously happy customers about your service is not begging for work. It should not be seen as such. Jogging someone's memory of your service is not asking for work. It is good customer service - for which you should be thanked. ⁣ ⁣
  • @cakecoachonline posted to Instagram: I spy some disappointed cake decorators and home bakers - telling others in various cake groups, of their disappointment to have their customer disappear over the horizon. Never to be heard of again. The issue with this is usually that the customer is looking around for quotes. And at the end of the day will go with the decorator that they feel is going to produce the best product. And - it is not always about the lowest price either. (Sometimes it is..
  • @cakecoachonline posted to Instagram: If you are thinking of turning your hobby into a paying business - there are a lot of things to consider. And a fair few things you might never have thought of...if you have never run a small business before. Why not keep in touch by following us on @cakecoachonline We help with daily hints and tips for your business on Instagram. . . . . . . . . #abakingbusiness #homebakingbusiness #cakedecoratorslife #bakinggoals #edibleartwork #bakinglove #bakingma
  • @cakecoachonline posted to Instagram: I see too often on social media cake decorators wondering why their customers always seem to be arguing over their prices.⁣ ⁣ There are various reasons for this - alongside good sales techniques... but before we start designing and estimating we need to attract customers.⁣ ⁣ So what calibre of a customer is arriving at your door? Is it a bargain hunter always looking for a supermarket price - but for a bespoke cake? ⁣ ⁣ Or do you have customers who apprecia
  • @cakecoachonline posted to Instagram: One of the biggest challenges most cake decorators report is that of Cake Pricing.⁣ ⁣ They are unsure what to include and how to really get started - to ensure that the end price is right.⁣ ⁣ So I wrote a guide detailing 10 different ways a cake could be priced. (Who knew eh?) ⁣ ⁣ So why not grab a copy - it's free. ⁣ ⁣ The link is .⁣ .⁣ .⁣ .⁣ .⁣ .⁣ #cakedecorating #cakeart #cakebusiness #homebaking #homebakingbusiness #cakeartist #c