How to avoid exhaustion as a baker    I spotted in all the flurry of treats being made for Valentines Day, a very sad and exhausted baker. She had spent hours making up bags of cookies and treats, all hand baked. She had put them in bags and presented them very professionally.   So just how…

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Pricing time and cake decorating?   And how Cake Coach Online can help.   When I was thinking about writing about pricing time and cake decorating I had a thought to help think about pricing time. I used to manage a team of international interior designers at one time. We had different ways of pricing…

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Should I sell a cake that’s been frozen? A big discussion blew up in a cake decorators forum. The question was.. ‘Should I sell a cake that’s been frozen.  Then defrost it and then decorate it?’ This is fine for home use – but what if this is a customer’s order and they are paying…

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Is an order book for cake makers necessary? When selling cakes it super important to look and act professionally.  Have you thought about using an order book for cake makers at all?   But let’s think about what do you currently when taking a customer order, writing it down and noting all the details? Writing…

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Cake Business Photographs – could they be better? I saw a cake decorator moaning recently on social media. Someone had bought some cakes from her.   That wasn’t a problem in itself. The person who bought the cakes had created some cake toppers and stuck them in the cakes.  The gold twinkly card with a…

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Cake Business questions   Some cake decorators are surprised to find themselves as a ‘business owner’.   And as business – there are a few cake business questions that do need an answer!   A request to create an order from outside of their inner circle of friends and relatives has sent them into a flat spin.…

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  Cake Business – Are you too busy?   When you are running a home cake business are you too busy? Do you need a second pair of hands for your cake business – or at least at home to help with domestic tasks?   I saw a quote ‘My goal is not to be…

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Cake decorating business? Is a website important? A recent conversation with a ‘bride to be’ which started me thinking about our cake decorators running a cake decorating business. The young lady said to me,   “Do you know I have searched the internet high and low. I have been looking for potential cake decorators in…

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Cake Pricing – staying firm on a price I was talking the other day to a cake decorator. She admitted that her biggest challenge was with cake pricing – staying firm on price. The costing of a cake and all its associated extras – and then sticking to it! What exactly do I mean? This…

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Cake Business Enquiries   For the most part you need to be ultra organised with your cake business enquiries.   How many times have we begun a project? Have we ever written an email or promised to phone? But not carried through the task to its logical conclusion? But do enquiries arrive in multiple places…

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