Cake Business Enquiries   For the most part you need to be ultra organised with your cake business enquiries.   How many times have we begun a project? Have we ever written an email or promised to phone? But not carried through the task to its logical conclusion? But do enquiries arrive in multiple places…

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How to delight your best cake customers  Do you ever think of thanking your long term customers for their business? Have you ever thought – how to delight your best cake customers?   Have they spent a lot of money with you for a very special occasion like a wedding cake? In multi tiers?  …

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Are you ignoring the delighted cake customers who were once thrilled with your services? Are you using the MOST expensive way to get orders? Do you market to new people all the time? This is singularly THE most expensive way to increase your sales for your cake business. (Or perhaps you wait for people to…

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How do I register a home bakery? If you are starting out and in the UK – read on…   Anyone beginning a cake decorating business or a home bakery has one question on their mind.  And that is how do I register a home bakery?  If they are resident in UK they have one…

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How to look professional as a Home Baker If you were your own customer would you be impressed? So the question today is how to look professional as a Home Baker? What could you do to appear more expert?   If you are selling cakes from home consider if your customer finds you proficient?  …

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How do you keep your cake pictures safe? Just this last week a friend of mine had her computer ‘blow up’. Not literally. It just died…  . But she was panicking of course, because of all the treasures, cake pictures and work that her computer held. I was wondering are you a cake decorator? How…

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Color flow icing and how to use it…   Color flow icing is a fun ingredient you can use to make more 3D designs for cakes,  cookies,  and cupcakes.   The designs can look very professional and marvelous. But it does take time and practice to get things right. In fact,  many beginners in this color…

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What cake customers really want   When asked what cake customers really want – the answers were unsurprising.   They love helpful, personal, professional service.  Your customers need to be able to ‘like’ the designer and find them relatable. Buyers want evidence that they have experience and know what they are doing. The people who…

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Testimonials for your cakes   A strategy that is not used as often as it could be is asking for testimonials for your cakes.   Why is this ignored? Are we too busy in our day? Are we too embarrassed to ask a delighted customer to pen a few words to that effect?   But…

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Cake deliveries Should you get a signature?   When dealing with cake deliveries to a venue – how do you prove your creation was delivered safely?   Are you delivering to a site – where the purchaser is not present? Do you allow the catering staff or hotel management to ‘sign it off’. What about…

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