How to add sparkle to your cake business

How to add sparkle to your cake business Something has been bubbling up for a while and now it is time for me to share.  As I wanted to help you to see how to add sparkle to your cake business. #RealTalkAlert I am talking about getting unstuck.  Forgiving yourself for things that haven’t worked…

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Four things to consider about rush cake orders

Four things to consider about rush cake orders Your previous customer sends you a message. Any chance of a cake for my mum? I’ve been let down and need this for Saturday. Hmmm…   This would be classed as a last-minute order and there are four things to consider about rush cake orders.   The cake…

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What excites your cake customers?

What excites your cake customers about getting an order from you? There are two things to consider when selling anything. And we do need to explore what excites your cake customers about getting an order from you. Firstly a person buys to solve a problem. Secondly, they have a lot of unspoken questions when they…

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Running Cake Taster Sessions

Running cake taster sessions I saw a cake decorator asking about running cake taster sessions for her potential customer. She was en route with cupcakes in different flavours. The customer had messaged to say they had changed their mind. She wanted slices delivered instead. The cake decorators was en route already. This fact implied she…

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What to do with a cancelled cake?

What to do with a cancelled cake? A cake decorator had a cancellation. The Cake was already done and due out the next day. But the customer had been told to isolate because of connection with a patient who had contracted our current threatening illness. So her celebration was cancelled.  So the question was –…

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Safe transportation of cakes

Safe transportation for cakes   I have been seeing a few disastrous cake collapses in the heat of the UK . I have no doubt across the world cake decorators suffer from the heat in the same way too.  And this is all to do with safe transportation for cakes.  It turns out that a…

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Baking in summer heat

Baking in summer heat Are you struggling with melting cakes this summer?  Baking in summer heat – is no joke and our cake decorators are suffering. But here is a story I saw posted up on Social Media this week.   The Customer was not happy A cake decorator charged $100 for a cake. It…

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Earn money from cake decorating

Earn money from cake decorating CakeCoachOnline has many facets to its offerings. Our big mission is to help our cake decorators and bakers turn their hobby into money and to help them get paid their worth.   We are on all of the social media platforms Facebook, Pinterest, Linked In, Twitter   Plus our latest…

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Cake photography

Cake Photography Have you ever been fearful of having your photographs stolen?   Are you are using cake photography to spread the word about your business? Are you afraid of unscrupulous cake decorators taking your photographs? And then having the nerve to pass them off as their own? I spied an Instagram account holder with that…

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How to take pictures of cakes

How to take pictures of cakes I’ve just spotted another post on social media. It contained a most gorgeous cake, but clearly the talented designer did not know how to take pictures of cakes. As with so much clutter in the background that the details of the cake were totally lost. I see this all…

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