Should I sell a cake that’s been frozen? A big discussion blew up in a cake decorators forum. The question was.. ‘Should I sell a cake that’s been frozen.  Then defrost it and then decorate it?’ This is fine for home use – but what if this is a customer’s order and they are paying…

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  Cake Business – Are you too busy?   When you are running a home cake business are you too busy? Do you need a second pair of hands for your cake business – or at least at home to help with domestic tasks?   I saw a quote ‘My goal is not to be…

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Cake decorating business? Is a website important? A recent conversation with a ‘bride to be’ which started me thinking about our cake decorators running a cake decorating business. The young lady said to me,   “Do you know I have searched the internet high and low. I have been looking for potential cake decorators in…

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Cake Business Enquiries   For the most part you need to be ultra organised with your cake business enquiries.   How many times have we begun a project? Have we ever written an email or promised to phone? But not carried through the task to its logical conclusion? But do enquiries arrive in multiple places…

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How to delight your best cake customers  Do you ever think of thanking your long term customers for their business? Have you ever thought – how to delight your best cake customers?   Have they spent a lot of money with you for a very special occasion like a wedding cake? In multi tiers?  …

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Making great connections with potential customers As a small business owner,  you have most likely been given a lot of advice on in person networking.  And it is essential to learn the art of making great connections with potential customers.    Networking has been used as a business growth tool for decades. Although its face…

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How to look professional as a Home Baker If you were your own customer would you be impressed? So the question today is how to look professional as a Home Baker? What could you do to appear more expert?   If you are selling cakes from home consider if your customer finds you proficient?  …

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How to sell cakes And can your cake customers find you?   I sometimes come across cake decorators who bemoan they just don’t know how to sell cakes.  They have to face the  fact they have to few or no orders. The ‘How to sell cakes and can your cake customers find you? ‘ question…

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Discounting your cakes? One of the things I like to ask our cake decorating community is ‘Are you discounting your cakes?’ The astonishing thing is some cake decorators are not even sure of what the price should be!   Recently I had a conversation with a young lady. Let’s call her Michelle. She was so…

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Customer records and finding them quickly My thoughts today are regarding customer records and how to locate these quickly and effortlessly when needed.   Let me tell you why I was reminded of this query. Recently I was tasked with booking a local restaurant table for four. I had visited this establishment only once before.…

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