How to delight your best cake customers

How to delight your best cake customers  Do you ever think of thanking your long term customers for their business? Have you ever thought – how to delight your best cake customers?   Have they spent a lot of money with you for a very special occasion like a wedding cake? In multi tiers?  …

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What about your previously delighted cake customers?

Are you ignoring the delighted cake customers who were once thrilled with your services? Are you using the MOST expensive way to get orders? Do you market to new people all the time? This is singularly THE most expensive way to increase your sales for your cake business. (Or perhaps you wait for people to…

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Can You Get Cake Orders Where You Live?

Can You Get Cake Orders Where You Live? “I would like to begin decorating cakes/selling sweets in my small town. But am not sure if there is enough population/demand to make a profit. What can I do?” This is a very common question for new sugarcrafters. It is definitely thinking in the right direction!  So…

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How to work from home as a home baker

How to work from home as a home baker  You have no idea how many times I hear people say “Oh, I could never work at home. I’d never get anything done!!”  But ‘how to work from home as a home baker’ works well if you set up a few ground rules.   And now…

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How to look professional as a home baker

How to look professional as a Home Baker If you were your own customer would you be impressed? So the question today is how to look professional as a Home Baker? What could you do to appear more expert?   If you are selling cakes from home consider if your customer finds you proficient?  …

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Testimonials for your Cakes

Testimonials for your cakes   A strategy that is not used as often as it could be is asking for testimonials for your cakes.   Why is this ignored? Are we too busy in our day? Are we too embarrassed to ask a delighted customer to pen a few words to that effect?   But…

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Cake Pricing and advance payment

Cake Pricing and advance payment Today I am thinking about cake pricing and advance payment. What do you call it when you ask for money up front when cake pricing? When a customer agrees to pay you for your services, they will have agreed your total costs. My question today is are you asking for…

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Facebook & your cake decorating page

Cake Decorating Page?  Do you have one.  Here is a little note about Facebook today. This is concerning Facebook personal accounts. I have noticed whilst going through Facebook there are a number of cake decorators who use a private profile as their ‘business’ page. When I go to like their page – I note that…

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