Are you using the MOST expensive way to get orders?
Ignoring your previously delighted customers and marketing to new people all the time – is singularly THE most expensive way to increase your sales for your cake business.
Do you ever consider marketing to your previously delighted customers?
And if yes, how could you tell them about your services again?
What could you offer – to ensure that they return with a smile on their faces? People happy to get another order for their special celebration from you?
I have spoken with some cake decorators whose attitude is….’I don’t like to beg for business!’
Reminding your happy customers that you are still in business – is NOT begging for business.
I found an instance of someone going to a second cake decorator – simply because she COULD NOT REMEMBER the name of the lady who did her previous cake.
She had been delighted – but had no record of the name.
So the first cake decorator lost out.
Think of some ways to make your service memorable.
What could you leave with the customer. that they would ‘hate’ to discard which has your details on it?
The very least that should be given out is a smart business card.
Do you have – or would you consider starting an email list. That way its easier to keep in touch with past customers and show them your latest designs and offers.
If you keep in touch with us – we have a whole host of ideas to help you with your cake decorating business.
Just a thought!