by Cake Coach Online | Feb 15, 2025 | Pricing
Let me share a little story that might sound familiar… So, imagine this: A talented cake decorator’s mother-in-law (MIL) casually mentions that her friend wants one of the decorator’s signature cakes—for £50. The decorator explains to her MIL that her cakes start at...
by Cake Coach Online | Feb 8, 2025 | Business Essentials
Here’s a scenario that’s more common than you might think: a cake decorator recently shared that her client canceled a wedding cake after the wedding was called off—and demanded a full refund. The decorator was uncertain about what to do. This situation raises a big...
by Cake Coach Online | Feb 1, 2025 | Connecting
Let me tell you a quick story about the power of social proof—and how it can work wonders in your cake business. On a recent trip to a market town in the UK, we were looking for an Indian restaurant and found two on the same street. Here’s what we saw: one restaurant...
by Cake Coach Online | Jan 25, 2025 | Startup
When I first stepped into the world of cake decorating, I was like many of you—filled with excitement and creativity, determined to learn every craft skill I could. I took evening classes, studied with professional teachers, and even earned my City and Guilds...
by Cake Coach Online | Jan 18, 2025 | Business Essentials
Have you ever found yourself drowning in a long list of cake orders, wondering how you’ll make it all work? I recently came across a cake decorator in exactly that situation—she had a mountain of orders due, but I couldn’t help but wonder: Had she prepped anything in...
