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DON'T LET YOUR CAKE BUSINESS CRUMBLE!
welcome to cakecoach online
Running a cake business isn’t always a piece of cake.
At CakeCoachOnline, we help home bakers and cake decorators feel confident charging what they’re worth, finding happy customers, and turning their passion into steady income.
If you’ve ever undercharged, doubted your prices, or worried you’ll sound pushy asking for payment — you’re not alone.
We’ll show you how to price with confidence, reply professionally to enquiries, attract loyal customers, and keep your order book sweetly full.
Because your cakes are worth it — and you deserve to be paid well for every single one.
meet karen macfadyen, Creator of CakeCoachOnline
Karen MacFadyen is an award-winning business coach, exceptionally creative and known for her fountain of innovative ideas. With her gift of problem solving, she empowers, influences & inspires women with intuitive insights. Determined to share her logical, time saving ideas for both business and personal life, she generates strategies and fresh solutions for harassed bakers & decorators. She is the creator of “The CakeCoachOnline Club Room” Membership and offers Clarity Classes throughout the year to help new new and seasoned entrepreneurs navigate the sticky world of Cake Business.
from passion to profit
Explore our Suite of FREE & Premium Cake Coach Online Tools to Launch, Grow and Elevate Your Cake Business Today
FREEBIES
From FREE checklists to workshops to guides, everything you need to launch - or re-launch your cake business.
Click here!
tools
From pricing guides to calculators, banish overwhelm forever and get paid what you deserve.
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ONGOING SUPPORT
All the support you need to launch and scale. Work smarter, not harder.
Coming Soon!
Small Steps
DOES THIS SOUND LIKE YOU?
That's where cake coach online can help.
We make the “business side” of cakes simple, encouraging, and doable — one gentle step at a time.
Don't miss our next class!
Do you freeze up when someone asks, “How much for a cake?”
You’re not alone. So many decorators undercharge, overthink, or shy away from showing their true value — even when their cakes are beautiful.
If that sounds familiar, The Braver Baker will help you find your confidence, speak up about your prices, and finally feel proud to be paid what you’re worth.
PRAISE FROM HAPPY BAKERS!
"Karen is a wonderful, down to earth, lovely, understanding and very knowledgeable lady. the knowledge, tools and resources are invaluable."
Louise, UK Home Baker
the most asked questions...
How do I price my cakes?
Oh honey, it’s not about pulling numbers out of thin air or guessing what’s “fair.” It’s about knowing your worth, calculating your costs, and factoring in your skill and time. Don’t be that baker who undervalues their magic just to land an order. Price like you mean it—because when you start charging what you’re truly worth, the right customers will happily pay for your creations. No more discounts or second-guessing! (Start with Our Cake Pricing Quiz!)
How do I attract new customers?
Stop hiding your talents behind closed doors! If you’re not showing off your work and putting yourself out there, don’t expect customers to just magically appear. It’s time to stop playing small—get social, post those drool-worthy photos, and let the world know you’re the cake designer they’ve been searching for. Don’t just wait for the phone to ring—make it ring. Be bold, be visible, and watch the orders roll in.
How do I promote myself?
Sweetie, if you’re not shouting about your cakes, how do you expect anyone to notice? You’ve got the talent—now flaunt it! It’s not about being shy; it’s about being unapologetically you. Post your creations, share behind-the-scenes magic, and let your personality shine through every post. Stop waiting for people to find you—be the cake boss everyone’s talking about!
How do I run a business?
Running a business isn’t a hobby—it’s a hustle! Stop treating it like a side gig and start treating it like the empire it’s meant to be. Get organized, stay on top of your orders, manage your cash flow, and plan ahead. A business isn’t just about baking cakes—it’s about running a smooth operation where everything clicks. If you’re not owning it like a pro, don’t be surprised when things start to crumble. Get your act together and make those sweet profits!
YOUR WEEKLY SPRINKLE OF SUPPORT FOR YOUR CAKE BUSINESS
Join the CakeCoachOnline Club Room — your cosy corner to learn, laugh and feel more confident with every order.
You’ll get friendly weekly emails, bite-sized “Cosy Corner” audios on Telegram, and sweet member-only discounts on CakeCoach Online tools and Clarity Classes. No Facebook group. No jargon. Just calm, practical help that fits around your life.
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