by Cake Coach Online | Apr 4, 2025 | Business Essentials, Connecting, Mindset, Pricing, Startup
(You Might Be Making It Too!) I treated myself to a coffee and cake today. A little pick-me-up. But the experience left me thinking about something important. The café I used to visit had shut down, so I went to a competing one. Their cake counter was full of...
by Cake Coach Online | Mar 1, 2025 | Business Essentials, Connecting, Growing
I recently had an interesting encounter with someone I often meet during my walks. He mentioned he was attempting to build a “pondless waterfall” in his backyard but was unsure how to go about it. He shared his guesses on how to tackle the project. Wanting...
by Cake Coach Online | Feb 22, 2025 | Business Essentials, Connecting
Have you ever encountered a “customer” who seems to always ask about prices and designs but never actually places an order? Let me share a story that might resonate… A cake decorator was dealing with a serial enquirer—someone who repeatedly requested quotes, asked for...
by Cake Coach Online | Feb 1, 2025 | Connecting
Let me tell you a quick story about the power of social proof—and how it can work wonders in your cake business. On a recent trip to a market town in the UK, we were looking for an Indian restaurant and found two on the same street. Here’s what we saw: one restaurant...
by Cake Coach Online | Jan 1, 2025 | Business Essentials, Connecting
Happy New Year! I hope you enjoyed the festive season and found some time to recharge. Now, as we get back into the swing of things, I want to share a quick tip for your cake business that could save you from a big headache down the line. Here’s a true story that...
