knowledge is power.. if you use it

by Cake Coach Online | Mar 1, 2025 | Business Essentials, Connecting, Growing

I recently had an interesting encounter with someone I often meet during my walks. He mentioned he was attempting to build a “pondless waterfall” in his backyard but was unsure how to go about it. He shared his guesses on how to tackle the project. Wanting to help, I...

The mystery non-shopper and why asking about budgets can be a game changer

by Cake Coach Online | Feb 22, 2025 | Business Essentials, Connecting

Have you ever encountered a “customer” who seems to always ask about prices and designs but never actually places an order? Let me share a story that might resonate… A cake decorator was dealing with a serial enquirer—someone who repeatedly requested quotes, asked for...

How social proof can turn into prospective customers (at no extra cost)

by Cake Coach Online | Feb 1, 2025 | Connecting

Let me tell you a quick story about the power of social proof—and how it can work wonders in your cake business. On a recent trip to a market town in the UK, we were looking for an Indian restaurant and found two on the same street. Here’s what we saw: one restaurant...

Don’t skip this key detail in your cake orders

by Cake Coach Online | Jan 1, 2025 | Business Essentials, Connecting

Happy New Year! I hope you enjoyed the festive season and found some time to recharge. Now, as we get back into the swing of things, I want to share a quick tip for your cake business that could save you from a big headache down the line. Here’s a true story that...