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the cake shop mistake

the cake shop mistake

by Cake Coach Online | Apr 4, 2025 | Business Essentials, Connecting, Mindset, Pricing, Startup

(You Might Be Making It Too!) I treated myself to a coffee and cake today. A little pick-me-up. But the experience left me thinking about something important. The café I used to visit had shut down, so I went to a competing one. Their cake counter was full of...
The £50 cake – why clear pricing conversations matter

The £50 cake – why clear pricing conversations matter

by Cake Coach Online | Feb 15, 2025 | Pricing

Let me share a little story that might sound familiar… So, imagine this: A talented cake decorator’s mother-in-law (MIL) casually mentions that her friend wants one of the decorator’s signature cakes—for £50. The decorator explains to her MIL that her cakes start at...
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