The Cake Circle Membership

Get the BUSINESS tools and support you need to take your passion to the next level

IS THIS YOU?

  • You're tired of feeling frustration, despair and even imposter syndrome as you struggle to keep up with orders, and deal with frustrated clients who don't see your value.

  • You're struggling to find customers (or the right kind of customers) because you don't know how to communicate what you do best.

  • You're afraid to price your cakes too high (or too low).

  • You're confused about how to market yourself online and don't want to hire a designer.

  • You're fighting to make enough money to keep the business afloat but don't want to give up on your dream...

What if there was a way to stop the hamster wheel? What if you COULD figure out exactly what is preventing you from thriving - a proven roadmap to take you from struggling baker/decorator to successful Aspiring Cake Biz Owner?

  • Imagine a month's worth of orders, priced at a cost you are delighted with and are dying to start fulfilling.

  • Your workstation is calm instead of cluttered. Your day is spent focused on the work rather than fighting fires. Instead of uncertainty and stress

  • You are calm and relaxed. You have planned your upcoming orders out perfectly, with plenty of time to spend stress-free quality moments with the family too...

  • You have a long list of clients raving about your talent and professionalism. They know exactly what to expect. Instead of struggling to pay the bills month to month there's ample income for treats, special memories and most of all - peace of mind.

  • Instead of receiving criticism for the time you spend baking and creating, your loved ones now actively encourage you to take on more work. They know your contribution is making a difference to your well-being. They've gained back their quality time with you too. You are surrounded by encouragement, praise and excitement for the future.

  • When a situation arises that you don't know the answer to, you have the Cake Coach and whole community of Aspiring Cake Biz Owners and Industry Experts at your fingertips...

Hi - my name is Karen MacFadyen and I am a Cake Business Coach

There's a glaring problem I've noticed in the cake and baking world...

Most cake decorators who try to uplevel their hobby into a proper business are confident and highly-skilled as bakers...

...but they've never developed the business skills needed to get organized, ask for money and get paid their true worth.

And without the right business skills and knowledge this can lead to a painful sequence of events:

  • Guessing prices, Discounting and Price Wars – all of which undervalue your time and talent.

  • Taking on WRONG clients and filling ANY orders – creating exhaustion and frustration for a skill you once loved.

  • Sitting and waiting for new orders, rather than having potential customers come to YOU!

  • Having a completely full order book, working until the early hours of the morning and realising you still are not making any money for your troubles.

When this happens, you haven't created a business... you've created a nightmare that you can't possibly enjoy.

THIS is why I created The Cake Circle.
This day and age everyone is told they can launch a business - but as 50% of Aspiring Cake Biz Owners have sadly found out - this is lie.


Without the business skills and knowledge needed to RUN your business, it won't MATTER how talented and passionate you are - you're still likely to crash and burn..

Who is The Cake Circle Membership for?

This Membership is for you are ready to:

  • Turn your passion into a thriving business

  • Attract new customers (and retain loyal ones)

  • Feel in control when you place an order, instead of struggling to work out out costs and time spent

  • Have access to an ever-expanding arsenal of professional done-for-you tools, calculators, and other resources to keep your orders running smoothly and on time

  • Master pricing so you get paid exactly what you’re worth and leave behind a cycle of undervaluing yourself

  • Learn the ways you can earn more while freeing up time for yourself and your family

  • Learn how you can easily promote your business on a website, social media and locally

  • Professionalize your business from the inside out to WOW your customers every time

  • Get practical, ongoing support and guidance from food safety professionals and other actual experts in the industry

  • Network with an encouraging and helpful community of like-minded Cake Biz entrepreneurs who are as passionate and excited as you are about your business

  • Ask questions and get answers on everything baking and cake business building (and have a few laughs too) with the Cake Coach every week.

  • Fortify your business again the common loop-holes that destroy 50% of startups the first year by mastering the skills that most people miss when trying to building a business

IMAGINE YOURSELF RUNNING A THRIVING CAKE BUSINESS AT LAST

  • Your workstation is calm instead of cluttered. Your day is spent focused on the work rather than fighting fires. Instead of uncertainty and stress

  • You are relaxed and in control. You have planned your upcoming orders out perfectly, with plenty of time to spend stress-free quality moments with the family too...

  • You have a long list of clients raving about your talent and professionalism. They know exactly what to expect. Instead of struggling to pay the bills month to month there's ample income for treats, special memories and most of all - peace of mind.

  • Instead of receiving criticism for the time you spend baking and creating, your loved ones now actively encourage you to take on more work. They know your contribution is making a difference to your well-being. They've gained back their quality time with you too. You are surrounded by encouragement, praise and excitement for the future.

  • When a situation arises that you don't know the answer to, you have the Cake Coach and whole community of Aspiring Cake Biz Owners and Industry Experts at your fingertips...

What business owners like you are saying about the Cake Coach Online

  • “The course has made me think of things I'd never considered regarding my business and I think as the course goes on I am going to learn a lot that will definitely make me more successful. Whether you're just starting out or been making cakes for a while but are unsure as to how to run the business side of things, I'd definitely recommend checking out all that's on offer from Cake Coach Online.

    Jane Ibbs

  • “What I got was more than what I paid for. Marketing, Costing, advertising, planning, etc. etc. are what I have also learned from your program! You have successfully made all these topics easy to understand in relation to the business of baking!"

    M. Shariff

  • “You have opened my eyes to easily jotting down all of my monthly fixed charges and being able to include them in my cake calculations for my per serving charge. I'm extremely grateful to you and that I found your system. I foresee my business growing in a fast pace. Thank you!”

    G. Dennis

  • "Loving your product so much, I have advertised it to all the fellow bakers I find online. Bless and thank you for making it so much easier"

    Cara Dawson

What is included in the Cake Circle Membership?

  • An Expert Master Class a month
    We have experts literally clamouring to come and be part of this. What makes this membership extra special is the fact that you will be able to ask questions of the experts, rather than just listen to their expertise. This is perfect for any cake decorator wanting to move the needle on their business. All sessions will be recorded – so you can catch up any time.

    Experts already lining up are:

  • Branding and graphics

  • Allergens

  • Cookie business online

  • Food Photography

  • Organizing money

  • Pinterest

  • Sales and Confidence

  • Social Media for Food Industry

  • Video photography

  • Work Life Balance

  • Canva

  • Running a bakery/cafe

  • Legal help

  • Food packaging/labelling

And these are for starters - there are lots more on their way and a few special surprises already in the membership awaiting you too!

  • A 'Lucky Dip' Session Monthly

    This could be a craft demonstration, a  spotlight, a mindset session or hints & tips for your business.
    All sessions are helpful, illuminating and a brilliant aid for any cake business owner. 

  • A Business Skill Session (monthly)

    Get hints and tips along with fresh ideas from our qualified business coach Karen. Save time and money discovering shortcuts and gain confidence whilst you grow your cake business too. 

  • Done for You graphics
    If you would love to have a professional look to showcase your bakes on your social media platforms, use our templates and insert your own photos. This will save you a lot of time and energy too. (Or hiring a graphic designer which would cost much more than our monthly subscription!)

  • A 'Coffee with Karen' session a month
    This is your opportunity to meet with other members and ask any questions that you like. At the end of the day, working on your own from home can be a lonely business. How nice to have some understanding people to chat to and get their thoughts and ideas too.

  • Access to our Graphic Designers and Virtual Assistants (on a first come first served basis) who can get you unstuck with professional personalised leaflets tailored to you, plus logos, websites and more. All at an affordable exclusive membership rate.

  • A private Facebook group specially for The Cake Circle Members
    This is a place to hang out with other members and get support and encouragement. Some of our cake-loving guest experts are available in this private group too. Answers to your questions are fast and easy. We don't want any of our members stuck on their journeys.

  • Access to our Lite Membership Level - Cupcake Party HQ

    All members get access to Cupcake Party HQ as part of their membership too. You can create a second income stream beyond bespoke celebration cakes and have great fun while doing so. This enables you to accelerate your income when you discover how to efficiently run local parties.

     

  • Monthly discount codes for your supplies
    Get a discount for your baking and cake decorating with our discount codes to your favourite equipment warehouses online. We already have CakeCraftWorld (10% discount UK) and The Cake Decorating Company (10% discount UK) - with ongoing discounts for our Cake Circle Members. And more are being added too.

Without the business skills and knowledge needed to RUN your business, it won't MATTER how talented and passionate you are - you're still likely to crash and burn.

Sign up for $34/month or SAVE MONEY
by buying annual for $340/year.

I think you can agree - there is a huge amount on offer with The Cake Circle membership for any aspiring cake decorator/home baker wanting help with their baking and decorating business.

In short the Cake Circle with the Business Experts lined up, Done for You social graphics, companionship in the FB Group, Mindset/Lucky Dip sessions and Coffee with Karen Hour – is a superb resource to propel anyone wanting to save money and time whilst earning more from their craft.

This seems a really good deal – I am willing to bet it's expensive

Not at all...

Let's talk about the value

What could be the cost – if you had to purchase this help individually?

$45 Monthly Lucky Dip session
$100 Monthly business session with guest expert
$100 Monthly business session with business coach
$99 Group Coaching Session
$50 Facebook community support
$20 Warehouse Discounts
$100 Expert Directory
$99 Done for you Graphics for Social Media platforms

Over $600 Grand total value monthly

But since we wanted to keep the price of The Cake Circle as accessible to as many people as possible we are not charging $600 / $490 GBP a month, but just GBP $34 (inc vat) or USD $33 for outside the UK.

You can also save money by buying an annual subscription which will give you two months free of charge.

At $7.62 USD per week (or £6.23 GBP) – this is less than the cost of a visit to a coffee shop and buying a weekly coffee and slice of cake! And the equivalent weekly fee works out even cheaper with the discount of two months free for our annual members.

What better way to get the support that both you and your cake business will benefit from?

But that is not all The Cake Circle offers...

There are no less than 4 massive bonuses too – worth over 8 times more than the value of your monthly core content.

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First Bonus

Cash for Cakes Course

As a gift to all members we are adding in as a bonus our Flagship programme Cash For Cakes.

Yes. You heard correctly. A $497 USD (£365 GBP) value programme is being added in for FREE.

Why would we do that? Because we want you to get the best possible results from being a member.


In the Cash For Cakes Bonus we examine:

  • Where your strengths and passions SHINE and how to promote them

  • What you want to achieve with your business

  • Beliefs around money and most importantly how to price

  • Managing time as well as ingredients

  • The Cake Coach’s Unique 10 Step Pricing System

  • Plus-sized Cake Calculator (valued at $24.99 / £18.00)

  • Brilliant ways to find new customers

  • 7 Step Sales Wheel examining ways to secure sales

  • Done For You Templates and worksheets

  • What every new business needs to have in place

  • And more!

We feel that adding in Cash For Cakes programme in partnership with the expert help being given in The Cake Circle will give any member an EXTRA boost to launch their business into the stratosphere!

Bonus #2

Cake Calculator Premium

Included within Cash for Cakes is a premium version of our world-famous Cake Calculator file. The lite version of this Calculator has been sold into 54 countries worldwide and costs £18/$25 on our website.

  • Premium version of The Cake Calculator

  • Add recipe and shopping costs

  • Calculates a Cost per Slice

  • Deposit and final Balance due

  • Add in optional % profit

  • Works in any decimal currency

  • Confident pricing including adding in a cost for your time.

Just arming you with a simple Cost Per Slice to discuss with a customer, makes a far simple cost discussion and potential order agreement with a customer.

Bonus #3

The Success Pathway

Most other memberships which are crammed full of overwhelming information, but The Cake Circle has a structured path to follow to keep you organized and moving forward.

  • Clear Success Pathway to signpost what area of business to focus on next

  • Downloadable trackers to check your progress

  • Save time with our unique laser focused trainings

  • Succeed faster with less effort

Advance your current cake business journey but with clarity. You cannot purchase the Success Pathway anywhere else. But its value is priceless

Bonus #4

Expert Archive

There are now over 48 videos of guest business and craft experts combined. All these are in the Archives and available for our members to view at their leisure.

$453USD/£365GBP Cash for Cakes (FREE)

$43 USD/ £35 GBP Cake Calculator premium version (FREE)

Success Pathway (PRICELESS)

$1788USD / £1440 GBP Expert Archive (FREE)

$2285 USD / £1840 GRAND BONUS TOTAL

So on top of the core content value of £$600 USD / £490 GBP every month, there is an additional $2285 USD / £1840 GBP of value, which you can access as a member.

So not only are you saving a huge amount every month, but also getting outstanding value and help for your cake and home baking business too.

Sign up for $34/month or SAVE MONEY
by buying annual for $340/year.

[Please note: Subscription includes vat @20%]

Please add your name to our WAITLIST to be notified by e-mail, as soon as we re-open our doors to The Cake Circle.

You have a choice...

When I asked many cake decorators recently what their biggest challenges were – I got a lot of answers. I will be covering the problems and challenges they revealed in The Cake Circle membership.

You can choose to continue struggling with pricing for each cake, and greatly undervalue your time... causing you to get overwhelmed, overworked, and fed up with a hobby you once enjoyed.

And maybe you'll eventually hit your huge business goals using the "bake until you drop" method, maybe you won't.

But the truth is... I don't want that for you.

And I don't think you want that either, or you wouldn't be on this page.

FREQUENTLY ASKED QUESTIONS

  • Just let us know via email and we’ll be happy to cancel your subscription for you - and wish you well on your baking journey!

  • Yes, you can order today and take a full 30 days to go through the training to decide whether this membership is right for you. Simply send us the completed worksheets from Module 1 and 2 and we'll be happy to refund your investment.

  • As soon as you signup you’ll receive an email with your access instructions - including instant access to the private Facebook group.

  • As long as you remain a member in good standing you'll have access to all the trainings included in the membership.

  • When you purchase you'll be charged in your home currency, using the exchange rate prevailing at the time of your purchase.

Implement a tested and PROVEN system that is designed to propel your professional at-home cake business forward! With the support, encouragement and guidance from our team of experts. Who are willing to answer all your questions and show you the right direction you need to go to reach success.

Sign up for $34/month or SAVE MONEY
by buying annual for $340/year.

Please note: Subscription includes vat @20%

Please add your name to our WAITLIST to be notified by e-mail, as soon as we re-open our doors to The Cake Circle.

100% MONEY BACK GUARANTEE

We truly only want delighted customers and are therefore offering a 30 day money back guarantee.

If you are disappointed with your purchase and would like a refund please contact us - and your refund will be dealt with speedily and without grumpiness!