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Discover Your Cake Pricing Personality in Just 2 Minutes
Do you charge with confidence or crumble under pressure? Take the FREE Cake Pricing Scorecard Quiz to uncover your unique cake pricing personality — and get instant tips to boost your confidence, avoid common mistakes, and start pricing like a pro. It only takes 2 minutes!
We’ll keep your email safe, never share it, and you can unsubscribe anytime. After your welcome emails, you’ll get my weekly mix of baking biz tips, life chats, and a little sprinkle of humour.
DON'T LET YOUR CAKE BUSINESS CRUMBLE!
welcome to cakecoach online
Running a cake business isn’t always a piece of cake.
At CakeCoachOnline, we help home bakers and cake decorators feel confident charging what they’re worth, finding happy customers, and turning their passion into steady income.
If you’ve ever undercharged, doubted your prices, or worried you’ll sound pushy asking for payment — you’re not alone.
We’ll show you how to price with confidence, reply professionally to enquiries, attract loyal customers, and keep your order book sweetly full.
Because your cakes are worth it — and you deserve to be paid well for every single one.
Our focus isn’t just on pricing—it’s on helping bakers overcome the emotional and strategic hurdles that prevent them from making money (like fear of asking for payment, lack of confidence, and ineffective customer communication). We guide you through the entire process of running a cake business successfully, from pricing and attracting customers to building trust, converting inquiries, and fostering loyalty.
Your cakes are worth it, and you deserve to be paid well. We're here to make that happen.
meet karen macfadyen, Creator of CakeCoachOnline
Karen MacFadyen is an award-winning business coach, exceptionally creative and known for her fountain of innovative ideas. With her gift of problem solving, she empowers, influences & inspires women with intuitive insights. Determined to share her logical, time saving ideas for both business and personal life, she generates strategies and fresh solutions for harassed bakers & decorators. She is the creator of “The Cake Clubhouse” Membership and offers workshops throughout the year to help new new and seasoned entrepreneurs navigate the sticky world of Cake Business.
from passion to profit
Explore our Suite of Tools to Launch, Grow and Elevate Your Cake Business Today
start up
From checklists to workshops to guides, everything you need to launch - or re-launch your cake business. Click here!
pricing tools
From pricing guides to calculators, banish pricing overwhelm forever and get paid what you deserve. Click here!
connection
How to find, connect with, and captivate your customers - so they come back to your business - again and again. Click here!
Small Steps
DOES THIS SOUND LIKE YOU?
That's where cake coach online can help.
We make the “business side” of cakes simple, encouraging, and doable — one gentle step at a time.
Don't miss our next class!
Tired of guessing what to charge — and worrying you’ve got it wrong? You’re not alone. Most decorators never had any training on how to price their cakes properly — so they copy others, guess, or just charge what “feels fair.”
If this sounds familiar, Cake Costing Clarity will change everything.
You can be unstoppable too
“I realised I was undercharging by £25 on every cake. Now I use the Playbook and other tools from CakeCoachOnline — it’s been a game-changer.”.
Chloe, UK Home Baker | Get the Playbook!
the most asked questions...
How do I price my cakes?
Oh honey, it’s not about pulling numbers out of thin air or guessing what’s “fair.” It’s about knowing your worth, calculating your costs, and factoring in your skill and time. Don’t be that baker who undervalues their magic just to land an order. Price like you mean it—because when you start charging what you’re truly worth, the right customers will happily pay for your creations. No more discounts or second-guessing! (Get Our Free Pricing Guide!)
How do I attract new customers?
Stop hiding your talents behind closed doors! If you’re not showing off your work and putting yourself out there, don’t expect customers to just magically appear. It’s time to stop playing small—get social, post those drool-worthy photos, and let the world know you’re the cake designer they’ve been searching for. Don’t just wait for the phone to ring—make it ring. Be bold, be visible, and watch the orders roll in.
How do I promote myself?
Sweetie, if you’re not shouting about your cakes, how do you expect anyone to notice? You’ve got the talent—now flaunt it! It’s not about being shy; it’s about being unapologetically you. Post your creations, share behind-the-scenes magic, and let your personality shine through every post. Stop waiting for people to find you—be the cake boss everyone’s talking about!
How do I run a business?
Running a business isn’t a hobby—it’s a hustle! Stop treating it like a side gig and start treating it like the empire it’s meant to be. Get organized, stay on top of your orders, manage your cash flow, and plan ahead. A business isn’t just about baking cakes—it’s about running a smooth operation where everything clicks. If you’re not owning it like a pro, don’t be surprised when things start to crumble. Get your act together and make those sweet profits!
YOUR cake business supremacy starts with the clubhouse MEMBERSHIP!
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