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Discover Your Own Cake Pricing Personality in Just 2 Minutes
Do you charge with confidence or crumble under pressure? Take the FREE Cake Pricing Scorecard Quiz to uncover your unique cake pricing personality — and get instant tips to boost your confidence, avoid common mistakes, and start pricing like a pro. It only takes 2 minutes!
We’ll keep your email safe, never share it, and you can unsubscribe anytime. After your welcome emails, you’ll get my weekly mix of baking biz tips, life chats, and a little sprinkle of humour.
Free Help for Every Stage of Your Cake Journey
Whether you're just thinking about selling or already taking orders, there’s something here to help you feel more confident, more organised, and ready for your next step.
Ready for Cake Orders?
Not sure if you're ready to start selling your cakes? This quick quiz will show you exactly where you are — and what your next step should be.
Sweet Beginnings
Just getting started? This simple checklist will walk you through the key things to think about before taking your first orders — without overwhelm.
From Hobby to Orders
A gentle, step-by-step email series to help you move from baking for fun to confidently taking paid orders — one small step at a time.
CAKE PRICING GUIDE
There are 10 different ways to price a cake — but not all of them make you money. Learn what actually works (and what to avoid).
Cake Pricing Scorecard
Are you charging with confidence — or second-guessing yourself? Take this quick scorecard and find out where you stand.
THE ICING ON THE CAKE BLOG
Dip into a collection of Karen’s best tips, insights, and real-life lessons to help you feel more confident running your cake business.
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Don't miss our "BRAVER BAKER" CLARITY class!
Do you freeze up when someone asks, “How much for a cake?”
You’re not alone. So many decorators undercharge, overthink, or shy away from showing their true value — even when their cakes are beautiful.
If that sounds familiar, The Braver Baker will help you find your confidence, speak up about your prices, and finally feel proud to be paid what you’re worth..
YOUR WEEKLY SPRINKLE OF SUPPORT FOR YOUR CAKE BUSINESS
Join the CakeCoachOnline Club Room — your cosy corner to learn, laugh and feel more confident with every order.
You’ll get friendly weekly emails, bite-sized “Cosy Corner” audios on Telegram, and sweet member-only discounts on CakeCoach Online tools and Clarity Classes. No Facebook group. No jargon. Just calm, practical help that fits around your life.
meet karen macfadyen, Creator of CakeCoachOnline
Karen MacFadyen is the founder of CakeCoachOnline and is known for her creative ideas, practical shortcuts and honest approach to helping cake decorators feel more confident in what they’re doing.
With a natural gift for problem-solving, she helps bakers untangle the messy, overwhelming parts of running a cake business and replace them with clearer systems, better decisions and more ease.
Through her free resources, practical tools, on-demand workshops and ongoing support, Karen shares time-saving guidance to help decorators move forward with more confidence and less faff.
Alongside her cake coaching, she also offers a wider layer of support for those who want a calmer, more organised approach to life — bringing the same practical thinking and gentle clarity beyond the kitchen.
PRAISE FROM HAPPY BAKERS
"Karen is a wonderful, down to earth, lovely, understanding and very knowledgeable lady. the knowledge, tools and resources are invaluable."
Louise, UK Home Baker
the most asked questions...
How do I price my cakes?
Oh honey, it’s not about pulling numbers out of thin air or guessing what’s “fair.” It’s about knowing your worth, calculating your costs, and factoring in your skill and time. Don’t be that baker who undervalues their magic just to land an order. Price like you mean it—because when you start charging what you’re truly worth, the right customers will happily pay for your creations. No more discounts or second-guessing! (Start with Our Cake Pricing Quiz!)
How do I attract new customers?
Stop hiding your talents behind closed doors! If you’re not showing off your work and putting yourself out there, don’t expect customers to just magically appear. It’s time to stop playing small—get social, post those drool-worthy photos, and let the world know you’re the cake designer they’ve been searching for. Don’t just wait for the phone to ring—make it ring. Be bold, be visible, and watch the orders roll in.
How do I promote myself?
Sweetie, if you’re not shouting about your cakes, how do you expect anyone to notice? You’ve got the talent—now flaunt it! It’s not about being shy; it’s about being unapologetically you. Post your creations, share behind-the-scenes magic, and let your personality shine through every post. Stop waiting for people to find you—be the cake boss everyone’s talking about!
How do I run a business?
Running a business isn’t a hobby—it’s a hustle! Stop treating it like a side gig and start treating it like the empire it’s meant to be. Get organized, stay on top of your orders, manage your cash flow, and plan ahead. A business isn’t just about baking cakes—it’s about running a smooth operation where everything clicks. If you’re not owning it like a pro, don’t be surprised when things start to crumble. Get your act together and make those sweet profits!
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