Is It Time to Start Charging for Your Cakes?
5 Signs You’re Ready (Even If You Don’t Feel Like It Yet!) You love baking. Friends and family rave about your cakes. But every time someone asks, “How much do you charge?” you freeze. Sound familiar? You’re not alone! Many talented home bakers hesitate when it comes...
knowledge is power.. if you use it
I recently had an interesting encounter with someone I often meet during my walks. He mentioned he was attempting to build a "pondless waterfall" in his backyard but was unsure how to go about it. He shared his guesses on how to tackle the project. Wanting to help, I...
The mystery non-shopper and why asking about budgets can be a game changer
Have you ever encountered a “customer” who seems to always ask about prices and designs but never actually places an order? Let me share a story that might resonate… A cake decorator was dealing with a serial enquirer—someone who repeatedly requested quotes, asked for...
The £50 cake – why clear pricing conversations matter
Let me share a little story that might sound familiar… So, imagine this: A talented cake decorator’s mother-in-law (MIL) casually mentions that her friend wants one of the decorator’s signature cakes—for £50. The decorator explains to her MIL that her cakes start at...
The refund request
Here’s a scenario that’s more common than you might think: a cake decorator recently shared that her client canceled a wedding cake after the wedding was called off—and demanded a full refund. The decorator was uncertain about what to do. This situation raises a big...
How social proof can turn into prospective customers (at no extra cost)
Let me tell you a quick story about the power of social proof—and how it can work wonders in your cake business. On a recent trip to a market town in the UK, we were looking for an Indian restaurant and found two on the same street. Here’s what we saw: one restaurant...
The Essential Skills No Sugarcraft Class Ever Taught Me
When I first stepped into the world of cake decorating, I was like many of you—filled with excitement and creativity, determined to learn every craft skill I could. I took evening classes, studied with professional teachers, and even earned my City and Guilds...
Measure this and watch your cake business flourish
Have you ever found yourself drowning in a long list of cake orders, wondering how you'll make it all work? I recently came across a cake decorator in exactly that situation—she had a mountain of orders due, but I couldn’t help but wonder: Had she prepped anything in...
Could a signature design boost your cake business?
I recently came across a post from a talented decorator who shared a unique twist on her most popular design. She crafts simple yet stunning tray bakes with six matching cupcakes, all beautifully swirled in vibrant, harmonious buttercream colors. The centerpiece? Just...
Is your mindset baking or breaking your business?
Let’s start 2025 with this quote I love: “Whether you think you can, or you think you can’t—you’re right.” Henry Ford said it, but it’s just as relevant in the world of baking as it is in theworld of automobiles. Your thoughts shape your reality, and if your mind is...
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There are 10 different ways to price a cake—but not all of them will leave you with a profit! Are you using the best method, or could you be making a common mistake that’s costing you money? (Method #10 is the riskiest of all!) Grab your free Cake Pricing Guide to explore your options and gain clarity on the best approach for your business.
meet our founder
Karen MacFadyen is an award-winning coach, exceptionally creative and known for her fountain of innovative ideas. With her gift of problem solving, she empowers, influences & inspires women with intuitive insights. Determined to share her logical, time saving ideas for both business and personal life, she generates strategies and fresh solutions for harassed bakers & decorators. She is the creator of “The Cake Circle” Membership and offers workshops throughout the year to help new new and seasoned entrepreneurs navigate the sticky world of Cake Business.
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