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Discover Your Cake Pricing Personality in Just 2 Minutes
Do you charge with confidence or crumble under pressure? Take the FREE Cake Pricing Scorecard Quiz to uncover your unique cake pricing personality — and get instant tips to boost your confidence, avoid common mistakes, and start pricing like a pro. It only takes 2 minutes!
We’ll keep your email safe, never share it, and you can unsubscribe anytime. After your welcome emails, you’ll get my weekly mix of baking biz tips, life chats, and a little sprinkle of humour.
FREE PRICING TOOLS
FREE Tools to Launch Your Cake Business Today
CAKE PRICING GUIDE
There are 10 different ways to price a cake—but not all of them will leave you with a profit! This amazing FREE guide will walk you through all 10.
Cake Pricing Scorecard
Do you charge with confidence or crumble under pressure? Take the FREE Cake Pricing Scorecard Quiz!
From Hobby to Orders
A FREE email series just for beginners takes a gentle approach to launching your biz.
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PREMIUM PRICING TOOLS
PREMIUM Tools to Banish Pricing Overwhelm Forever
10 pricing truths that can make or break your cake journey
RECIPE FOR THRIVING - instant download
OUR COMPREHENSIVE DIGITAL GUIDE takes you step-by-step through 10 PRICING TRUTHS THAT that cause decorators to undercharge — and shows you how to fix every one of them. Stop those habits before it’s too late — and get the encouragement you need to step forward with confidence.
ESTIMATE WITH AND PRICE WITH EASE
cakecoachonline cake calculator
Are you tired of spending hours trying to figure out how to price your cakes and still feeling unsure if you’re charging enough?
With so many factors to consider—ingredients, sundries, labour and even profit—it’s no wonder cake decorators feel overwhelmed when it’s time to set a price.
That’s why I created the Cake Calculator, designed specifically for cake decorators like you, to help you master your pricing with ease.
A 10-EMAIL COURSE TO TAKE CONTROL OF YOUR CAKE BUSINESS
WEIGH-UP YOUR CAKES
Pricing your cakes shouldn’t feel like a guessing game. Weigh Up Your Cakes is a bite-sized email course packed with practical tips to help you price confidently—without second-guessing yourself.
Small Steps
DOES THIS SOUND LIKE YOU?
Don't miss our next "cAKE cOSTING" CLARITY class!
You feel awkward asking for money.
You second-guess yourself, copying the baker down the road.
You end up giving away your evenings — and your cake money.
And here’s the harsh reality: half of start-ups disappear within two years.
Not because they can’t bake — but because they never faced the truth about pricing.
YOUR WEEKLY SPRINKLE OF SUPPORT FOR YOUR CAKE BUSINESS
Join the CakeCoachOnline Club Room — your cosy corner to learn, laugh and feel more confident with every order.
You’ll get friendly weekly emails, bite-sized “Cosy Corner” audios on Telegram, and sweet member-only discounts on CakeCoach Online tools and Clarity Classes. No Facebook group. No jargon. Just calm, practical help that fits around your life.
meet karen macfadyen, Creator of CakeCoachOnline
Karen MacFadyen is an award-winning business coach, exceptionally creative and known for her fountain of innovative ideas. With her gift of problem solving, she empowers, influences & inspires women with intuitive insights. Determined to share her logical, time saving ideas for both business and personal life, she generates strategies and fresh solutions for harassed bakers & decorators. She is the creator of “The CakeCoachOnline Club Room” Membership and offers Clarity Classes throughout the year to help new new and seasoned entrepreneurs navigate the sticky world of Cake Business.
You can join here too!
“I’ve already signed up for the Braver Baker waitlist and can’t wait to get started! I’m so ready to stop doubting myself, feel confident talking about prices, and finally believe my cakes are worth every penny. Karen makes it all feel possible.”
Chloe, UK Home Baker
the most asked questions...
How do I price my cakes?
Oh honey, it’s not about pulling numbers out of thin air or guessing what’s “fair.” It’s about knowing your worth, calculating your costs, and factoring in your skill and time. Don’t be that baker who undervalues their magic just to land an order. Price like you mean it—because when you start charging what you’re truly worth, the right customers will happily pay for your creations. No more discounts or second-guessing! (Start with Our Cake Pricing Quiz!)
How do I attract new customers?
Stop hiding your talents behind closed doors! If you’re not showing off your work and putting yourself out there, don’t expect customers to just magically appear. It’s time to stop playing small—get social, post those drool-worthy photos, and let the world know you’re the cake designer they’ve been searching for. Don’t just wait for the phone to ring—make it ring. Be bold, be visible, and watch the orders roll in.
How do I promote myself?
Sweetie, if you’re not shouting about your cakes, how do you expect anyone to notice? You’ve got the talent—now flaunt it! It’s not about being shy; it’s about being unapologetically you. Post your creations, share behind-the-scenes magic, and let your personality shine through every post. Stop waiting for people to find you—be the cake boss everyone’s talking about!
How do I run a business?
Running a business isn’t a hobby—it’s a hustle! Stop treating it like a side gig and start treating it like the empire it’s meant to be. Get organized, stay on top of your orders, manage your cash flow, and plan ahead. A business isn’t just about baking cakes—it’s about running a smooth operation where everything clicks. If you’re not owning it like a pro, don’t be surprised when things start to crumble. Get your act together and make those sweet profits!
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