Let’s talk about measurements — but not just the kind you use for baking. Remember the old saying: What gets measured, gets managed.

When I first stepped into the world of cake decorating, I was like many of you—filled with excitement and creativity, determined to learn every craft skill I could…

Social media is filled with questions about how much to charge for cakes, with many seeking advice from strangers… instead of taking the time to learn the essentials of pricing.

The “Dummy Cake” Wedding story and a lesson for Cake Decorators everywhere.

Here’s how to take control of your cake business finances.

Yes, we all love the creativity of grand tiered cakes or intricate novelty designs. But there’s something to be said for a streamlined option—a go-to signature design.

Let me tell you a quick story about the power of social proof—and how it can work wonders in your cake business.

What do your terms and conditions say about refunds? Whether it’s a wedding cake or any other celebration cake, clear refund policies can save you from tricky situations.