from passion to profit
Running a business isn’t a piece of cake.
CakeCoachOnline empowers cake decorators to confidently price, market, and sell their cakes so they can build a profitable and sustainable business.
At its core, we are all about helping home bakers and cake decorators move beyond hobby-level pricing and inconsistent sales to becoming respected, well-paid professionals who attract and retain customers with ease.
Our focus isn’t just on pricing—it’s on helping bakers overcome the emotional and strategic hurdles that prevent them from making money (like fear of asking for payment, lack of confidence, and ineffective customer communication). We guide them through the entire process of running a cake business successfully, from pricing and attracting customers to building trust, converting inquiries, and fostering loyalty.
Your cakes are worth it, and you deserve to be paid well. Here’s how to make that happen.
Free guide!
Did you know we’ve discovered 10 different ways to price your cakes? And it’s best not to use Method #10! Enter your best information to receive your free Cake Pricing Guide.
tools for your cake business
starting tools
launch your business
pricing tools
get costing clarity
connecting tools
marketing & promotion
growing tools
grow & scale
CUPCAKE hq
make money with parties
the cake circle
monthly membership
frequently asked questions
How do I price my cakes?
A: Oh honey, it’s not about pulling numbers out of thin air or guessing what’s “fair.” It’s about knowing your worth, calculating your costs, and factoring in your skill and time. Don’t be that baker who undervalues their magic just to land an order. Price like you mean it—because when you start charging what you’re truly worth, the right customers will happily pay for your creations. No more discounts or second-guessing!
I’ve developed several Cake Pricing Tools to help you with this, including the FREE Cake Pricing Guide.
How do I attract new customers?
A: Stop hiding your talents behind closed doors! If you’re not showing off your work and putting yourself out there, don’t expect customers to just magically appear. It’s time to stop playing small—get social, post those drool-worthy photos, and let the world know you’re the cake designer they’ve been searching for. Don’t just wait for the phone to ring—make it ring. Be bold, be visible, and watch the orders roll in.
Click here for some resources you can use to attract customers who are ready to PAY you for your hard work.
How do I promote myself?
A: Sweetie, if you’re not shouting about your cakes, how do you expect anyone to notice? You’ve got the talent—now flaunt it! It’s not about being shy; it’s about being unapologetically you. Post your creations, share behind-the-scenes magic, and let your personality shine through every post. Stop waiting for people to find you—be the cake boss everyone’s talking about!
You don’t need to break the bank. Click here for our paid and FREE Connecting Tools to get your marketing started.
How do I run a business?
A: Running a business isn’t a hobby—it’s a hustle! Stop treating it like a side gig and start treating it like the empire it’s meant to be. Get organized, stay on top of your orders, manage your cash flow, and plan ahead. A business isn’t just about baking cakes—it’s about running a smooth operation where everything clicks. If you’re not owning it like a pro, don’t be surprised when things start to crumble. Get your act together and make those sweet profits!
Visit the Cake Circle to see my Business Membership that guides you through every step.
meet our founder
Karen MacFadyen is an award-winning coach, exceptionally creative and known for her fountain of innovative ideas. With her gift of problem solving, she empowers, influences & inspires women with intuitive insights. Determined to share her logical, time saving ideas for both business and personal life, she generates strategies and fresh solutions for harassed bakers & decorators. She is the creator of “The Cake Circle” Membership and offers workshops throughout the year to help new new and seasoned entrepreneurs navigate the sticky world of Cake Business.
“Karen is the best resource to help you on your cake business journey, whichever stage you are at.“
R. LaPage
Caker/Baker
“The Cake Circle with their leading specialists are a great learning tool. Spending a year with Karen has helped massively!“
L. Bintecliffe
Caker/Baker
“I’ve already had a play with the Cake Calculator and it is brilliant. I was having trouble pricing my cakes. Thank you for making it so easy for me.”
M. Schneider
Caker/Baker
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Get More Orders, Charge with Confidence & Grow Your Cake Business! 
Join our weekly email list for bite-sized business tips, insider strategies, and real stories to help you attract customers, price without fear, and turn one-time buyers into loyal fans. Plus, you’ll be the first to hear about upcoming workshops, new products, and fresh resources designed to help you grow your cake business with ease. No fluff—just practical advice to make selling your cakes easier and more rewarding.
Sign up now and start building the cake business you deserve! 
