My first wedding cake was a triumph and a lesson
(40 hours, 3 tiers, and a creased brown envelope of regret) It was the first wedding cake I ever made. A friend of mine was getting married and asked for a three-tier rich fruit cake. I was honoured—and nervous.This wasn’t just a Victoria sponge for a kids’ party.This...
The Teddy Bear Cake I Didn’t Make
When my daughter turned one, we bought her a birthday cake.It was a teddy bear.Cute, store-bought, and totally fine. But as I looked at it, something stirred in me.I thought, “I could have made that… if only I knew how.” So I signed up for evening classes in novelty...
the strange truth about holly…
(And a Cake Business) I was out walking this morning, minding my own business, when I remembered something odd about holly. You know how it’s all spiky and prickly? Well—here’s the thing. Holly only grows those sharp leaves near the bottom. Lower down, it’s got to...
the party was going great…
We were having the perfect little party. Floating on the Norfolk Broads, drinks poured, cake sliced, celebrating my 4-year-old’s birthday on our rented boat. When it was time to move on, we pulled up the anchor… but the boat wouldn’t budge. We were completely stuck....
is a childhood story like this secretly affecting your business?
The childhood moment that shaped my money mindset... When I was growing up, money was scarce. My father started his own building business with just £5 and a bicycle—at least, that’s how the story goes. He worked hard, struggled for years, and eventually landed a big...
the cake shop mistake
(You Might Be Making It Too!) I treated myself to a coffee and cake today. A little pick-me-up. But the experience left me thinking about something important. The café I used to visit had shut down, so I went to a competing one. Their cake counter was full of...
Is It Time to Start Charging for Your Cakes?
5 Signs You’re Ready (Even If You Don’t Feel Like It Yet!) You love baking. Friends and family rave about your cakes. But every time someone asks, “How much do you charge?” you freeze. Sound familiar? You’re not alone! Many talented home bakers hesitate when it comes...
knowledge is power.. if you use it
I recently had an interesting encounter with someone I often meet during my walks. He mentioned he was attempting to build a "pondless waterfall" in his backyard but was unsure how to go about it. He shared his guesses on how to tackle the project. Wanting to help, I...
The mystery non-shopper and why asking about budgets can be a game changer
Have you ever encountered a “customer” who seems to always ask about prices and designs but never actually places an order? Let me share a story that might resonate… A cake decorator was dealing with a serial enquirer—someone who repeatedly requested quotes, asked for...
The £50 cake – why clear pricing conversations matter
Let me share a little story that might sound familiar… So, imagine this: A talented cake decorator’s mother-in-law (MIL) casually mentions that her friend wants one of the decorator’s signature cakes—for £50. The decorator explains to her MIL that her cakes start at...
HOW DO I USE THIS BLOG?
Scroll through to read the latest entries or click on the Category beside the post (ie “Business Essentials”) to get a list of blogs on that topic.
Can I get the blogs delivered to my inbox?
Yes! Just sign up to the Mailing List at the bottom of this page and you’ll be notified whenever a new blog is published.
There are 10 different ways to price a cake—but not all of them will leave you with a profit! Are you using the best method, or could you be making a common mistake that’s costing you money? (Method #10 is the riskiest of all!) Grab your free Cake Pricing Guide to explore your options and gain clarity on the best approach for your business.
meet our founder
Karen MacFadyen is an award-winning coach, exceptionally creative and known for her fountain of innovative ideas. With her gift of problem solving, she empowers, influences & inspires women with intuitive insights. Determined to share her logical, time saving ideas for both business and personal life, she generates strategies and fresh solutions for harassed bakers & decorators. She is the creator of “The Cake Circle” Membership and offers workshops throughout the year to help new new and seasoned entrepreneurs navigate the sticky world of Cake Business.
JOIN THE MAILING LIST
Get More Orders, Charge with Confidence & Grow Your Cake Business! 
Join our weekly email list for bite-sized business tips, insider strategies, and real stories to help you attract customers, price without fear, and turn one-time buyers into loyal fans. Plus, you’ll be the first to hear about upcoming workshops, new products, and fresh resources designed to help you grow your cake business with ease. No fluff—just practical advice to make selling your cakes easier and more rewarding.
Sign up now and start building the cake business you deserve! 
