Looking For Our Custom UK Cake Order Pads? CLICK HERE!
Special Offer
Discover Your Cake Pricing Personality in Just 2 Minutes
Do you charge with confidence or crumble under pressure? Take the FREE Cake Pricing Scorecard Quiz to uncover your unique cake pricing personality — and get instant tips to boost your confidence, avoid common mistakes, and start pricing like a pro. It only takes 2 minutes!
We’ll keep your email safe, never share it, and you can unsubscribe anytime. After your welcome emails, you’ll get my weekly mix of baking biz tips, life chats, and a little sprinkle of humour.
GROWING TOOLS
Tools to Grow Your Cake Business Today
OVEN TO ORDER
A gentle 33-page PDF guide with simple steps, scripts, and checklists to help you take paid cake orders with clarity and confidence.
club room
You’ll get friendly weekly emails, bite-sized “Cosy Corner” audios on Telegram, and sweet member-only discounts on CakeCoach Online tools and Clarity Classes. No Facebook group. No jargon. Just calm, practical help that fits around your life.
the mailing list
Karen's weekly tips, priority access to new clarity workshops and a dash of humour. Delivered straight to your inbox.
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Sweet Beginnings
From pricing guides to calculators, banish pricing overwhelm forever and get paid what you deserve.
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The icing ON THE CAKE BLOG
Read tips, stories, strategies and more on Karen's Official Blog.
Click here!
our best-selling guide for cake decorators!
the top 15 challenges - and how to navigate them
10 pricing truths that can make or break your cake journey
RECIPE FOR THRIVING - instant download
OUR COMPREHENSIVE DIGITAL GUIDE takes you step-by-step through 10 PRICING TRUTHS THAT that cause decorators to undercharge — and shows you how to fix every one of them. Stop those habits before it’s too late — and get the encouragement you need to step forward with confidence.
ESTIMATE WITH AND PRICE WITH EASE
cakecoachonline cake calculator
Are you tired of spending hours trying to figure out how to price your cakes and still feeling unsure if you’re charging enough?
With so many factors to consider—ingredients, sundries, labour and even profit—it’s no wonder cake decorators feel overwhelmed when it’s time to set a price.
That’s why I created the Cake Calculator, designed specifically for cake decorators like you, to help you master your pricing with ease.
A 10-EMAIL COURSE TO TAKE CONTROL OF YOUR CAKE BUSINESS
WEIGH-UP YOUR CAKES
Pricing your cakes shouldn’t feel like a guessing game. Weigh Up Your Cakes is a bite-sized email course packed with practical tips to help you price confidently—without second-guessing yourself.
Streamline Your Cake Orders with Our Easy-to-Use Customer E Order Forms!
CAKECOACHONLINE e-order forms!
Stay organized, avoid mistakes, and wow your customers with professional order management!
Once you’ve ordered Customer E Order Form you’ll be able to choose your region.
Look professional. Stay organised. Keep every cake order crystal clear!
cakecoachonline CUSTOM ORDER PADS!
If your counter is covered in sticky notes, scribbles, or screenshots — it’s time for an upgrade. When orders start stacking up, even the most talented baker can miss a detail or double-book a date. These physical Customer Order Pads are your secret weapon for running a calm, professional cake business.
delight your customer and take them from uncertainty to YES!
sealing the deal - pdf guide!
Have you ever wondered how some businesses keep cakes flying off the shelf? Here are the exact essential questions Your customers need to hear to lock In their orders.
turn heads, gain loyal customers, and boost your business!
BAKE YOUR WAY TO FAME - pdf guide!
Struggling to find new cake orders? “Bake Your Way to Fame” is your ultimate cheat sheet to getting noticed and attracting customers—without spending a fortune!
Inside, you’ll discover 35 creative ways to get your cakes in front of the right people, from simple social media tricks to smart local partnerships.
new!
From Oven to Order Book digital guide
A gentle 33-page PDF playbook designed for bakers who want to take paid cake orders without the overwhelm.
Inside, you’ll find:
This isn’t a big course or something you need a whole weekend to learn.
It’s a warm, reassuring starter guide you can dip in and out of — leaving you feeling clearer, more organised, and ready to say “yes” to orders with confidence.
Perfect for early-stage bakers who want clarity and confidence, without stress or guesswork.
YOUR WEEKLY SPRINKLE OF SUPPORT FOR YOUR CAKE BUSINESS
Join the CakeCoachOnline Club Room — your cosy corner to learn, laugh and feel more confident with every order.
You’ll get friendly weekly emails, bite-sized “Cosy Corner” audios on Telegram, and sweet member-only discounts on CakeCoach Online tools and Clarity Classes. No Facebook group. No jargon. Just calm, practical help that fits around your life.
meet karen macfadyen, Creator of CakeCoachOnline
Karen MacFadyen is an award-winning business coach, exceptionally creative and known for her fountain of innovative ideas. With her gift of problem solving, she empowers, influences & inspires women with intuitive insights. Determined to share her logical, time saving ideas for both business and personal life, she generates strategies and fresh solutions for harassed bakers & decorators. She is the creator of “The CakeCoachOnline Club Room” Membership and offers Clarity Classes throughout the year to help new new and seasoned entrepreneurs navigate the sticky world of Cake Business.
PRAISE FROM HAPPY BAKERS
"Karen is a wonderful, down to earth, lovely, understanding and very knowledgeable lady. the knowledge, tools and resources are invaluable."
Louise, UK Home Baker
the most asked questions...
How do I price my cakes?
Oh honey, it’s not about pulling numbers out of thin air or guessing what’s “fair.” It’s about knowing your worth, calculating your costs, and factoring in your skill and time. Don’t be that baker who undervalues their magic just to land an order. Price like you mean it—because when you start charging what you’re truly worth, the right customers will happily pay for your creations. No more discounts or second-guessing! (Start with Our Cake Pricing Quiz!)
How do I attract new customers?
Stop hiding your talents behind closed doors! If you’re not showing off your work and putting yourself out there, don’t expect customers to just magically appear. It’s time to stop playing small—get social, post those drool-worthy photos, and let the world know you’re the cake designer they’ve been searching for. Don’t just wait for the phone to ring—make it ring. Be bold, be visible, and watch the orders roll in.
How do I promote myself?
Sweetie, if you’re not shouting about your cakes, how do you expect anyone to notice? You’ve got the talent—now flaunt it! It’s not about being shy; it’s about being unapologetically you. Post your creations, share behind-the-scenes magic, and let your personality shine through every post. Stop waiting for people to find you—be the cake boss everyone’s talking about!
How do I run a business?
Running a business isn’t a hobby—it’s a hustle! Stop treating it like a side gig and start treating it like the empire it’s meant to be. Get organized, stay on top of your orders, manage your cash flow, and plan ahead. A business isn’t just about baking cakes—it’s about running a smooth operation where everything clicks. If you’re not owning it like a pro, don’t be surprised when things start to crumble. Get your act together and make those sweet profits!
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