tools for your cake business
starting tools
launch your business
pricing tools
get costing clarity
connecting tools
marketing & promotion
growing tools
grow & scale
CUPCAKE hq
make money with parties
the cake circle
monthly membership
There are 10 different ways to price a cake—but not all of them will leave you with a profit! Are you using the best method, or could you be making a common mistake that’s costing you money? (Method #10 is the riskiest of all!) Grab your free Cake Pricing Guide to explore your options and gain clarity on the best approach for your business.
frequently asked questions
How do I price my cakes?
A: Oh honey, it’s not about pulling numbers out of thin air or guessing what’s “fair.” It’s about knowing your worth, calculating your costs, and factoring in your skill and time. Don’t be that baker who undervalues their magic just to land an order. Price like you mean it—because when you start charging what you’re truly worth, the right customers will happily pay for your creations. No more discounts or second-guessing!
I’ve developed several Cake Pricing Tools to help you with this, including the FREE Cake Pricing Guide.
How do I attract new customers?
A: Stop hiding your talents behind closed doors! If you’re not showing off your work and putting yourself out there, don’t expect customers to just magically appear. It’s time to stop playing small—get social, post those drool-worthy photos, and let the world know you’re the cake designer they’ve been searching for. Don’t just wait for the phone to ring—make it ring. Be bold, be visible, and watch the orders roll in.
Click here for some resources you can use to attract customers who are ready to PAY you for your hard work.
How do I promote myself?
A: Sweetie, if you’re not shouting about your cakes, how do you expect anyone to notice? You’ve got the talent—now flaunt it! It’s not about being shy; it’s about being unapologetically you. Post your creations, share behind-the-scenes magic, and let your personality shine through every post. Stop waiting for people to find you—be the cake boss everyone’s talking about!
You don’t need to break the bank. Click here for our paid and FREE Connecting Tools to get your marketing started.
How do I run a business?
A: Running a business isn’t a hobby—it’s a hustle! Stop treating it like a side gig and start treating it like the empire it’s meant to be. Get organized, stay on top of your orders, manage your cash flow, and plan ahead. A business isn’t just about baking cakes—it’s about running a smooth operation where everything clicks. If you’re not owning it like a pro, don’t be surprised when things start to crumble. Get your act together and make those sweet profits!
Visit the Cake Circle to see my Business Membership that guides you through every step.
meet our founder
Karen MacFadyen is an award-winning coach, exceptionally creative and known for her fountain of innovative ideas. With her gift of problem solving, she empowers, influences & inspires women with intuitive insights. Determined to share her logical, time saving ideas for both business and personal life, she generates strategies and fresh solutions for harassed bakers & decorators. She is the creator of “The Cake Circle” Membership and offers workshops throughout the year to help new new and seasoned entrepreneurs navigate the sticky world of Cake Business.
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money back guarantee
We are confident that you will love our digital products! If for any reason you’re not satisfied, you can request a full refund within 30 days of your purchase.
Please note, this money-back guarantee applies only to digital products. For physical products that require postage and packaging, we are unable to offer refunds.
“Karen is the best resource to help you on your cake business journey, whichever stage you are at.“
R. LaPage
Caker/Baker
“The Cake Circle with their leading specialists are a great learning tool. Spending a year with Karen has helped massively!“
L. Bintecliffe
Caker/Baker
“I’ve already had a play with the Cake Calculator and it is brilliant. I was having trouble pricing my cakes. Thank you for making it so easy for me.”