connecting tools for your business
CUSTOMER ORDER PADS/FORMS
Stay organized, avoid mistakes, and wow your
customers with professional order management—
available in both physical and digital versions!
BAKE YOUR WAY TO FAME
Struggling with promotion and getting your business out there?
Here are 35 ways you can promote and grow your business online and in person – without breaking the bank!
OUR CUSTOMER CONNECTION BLOGS
Read our popular blog posts on the topic of Connecting with Customers!
Our blog is value-packed with posts on every topic from Startup to Pricing to Promotions to the Business Essentials you can’t afford to miss!
SEALING THE DEAL
Have you ever wondered how some businesses keep cakes flying off the shelf?
Here are the exact Essential Questions to Ask to delight your customer and take them from uncertainty to YES!!
CUPCAKE PARTY HQ
Cupcake Party HQ is a self-paced, comprehensive course designed to transform your cupcake decorating skills into a thriving local party business.
Say goodbye to the guesswork and hello to a proven roadmap that helps you create, sell, and run unforgettable cupcake parties!
JOIN THE CAKE CIRCLE
Our signature monthly membership for premium business support.
The Cake Circle provides aspiring cake business owners with workshops, access to industry experts, and all the professional support you need to build your business and make your dreams a reality.
There are 10 different ways to price a cake—but not all of them will leave you with a profit! Are you using the best method, or could you be making a common mistake that’s costing you money? (Method #10 is the riskiest of all!) Grab your free Cake Pricing Guide to explore your options and gain clarity on the best approach for your business.
“Karen is the best resource to help you on your
cake business journey, whichever stage you are
at.“
R. LaPage
Caker/Baker
“The Cake Circle with their leading specialists are
a great learning tool. Spending a year with Karen
has helped massively!“
L. Bintecliffe
Caker/Baker
“I’ve already had a play with the Cake Calculator and it is brilliant. I was having trouble pricing my cakes. Thank you for making it so easy for me.”
M. Schneider
Caker/Baker
follow the cake coach ONLINE Community
For daily tips and strategies, follow us on our socials!
meet our founder
Karen MacFadyen is an award-winning coach, exceptionally creative and known for her fountain of innovative ideas. With her gift of problem solving, she empowers, influences & inspires women with intuitive insights. Determined to share her logical, time saving ideas for both business and personal life, she generates strategies and fresh solutions for harassed bakers & decorators. She is the creator of “The Cake Circle” Membership and offers workshops throughout the year to help new new and seasoned entrepreneurs navigate the sticky world of Cake Business.
JOIN THE MAILING LIST
Get More Orders, Charge with Confidence & Grow Your Cake Business! 
Join our weekly email list for bite-sized business tips, insider strategies, and real stories to help you attract customers, price without fear, and turn one-time buyers into loyal fans. Plus, you’ll be the first to hear about upcoming workshops, new products, and fresh resources designed to help you grow your cake business with ease. No fluff—just practical advice to make selling your cakes easier and more rewarding.
Sign up now and start building the cake business you deserve! 
