The refund request
Here’s a scenario that’s more common than you might think: a cake decorator recently shared that her client canceled a wedding cake after the wedding was called off—and demanded a full refund. The decorator was uncertain about what to do. This situation raises a big...
How social proof can turn into prospective customers (at no extra cost)
Let me tell you a quick story about the power of social proof—and how it can work wonders in your cake business. On a recent trip to a market town in the UK, we were looking for an Indian restaurant and found two on the same street. Here’s what we saw: one restaurant...
The Essential Skills No Sugarcraft Class Ever Taught Me
When I first stepped into the world of cake decorating, I was like many of you—filled with excitement and creativity, determined to learn every craft skill I could. I took evening classes, studied with professional teachers, and even earned my City and Guilds...
Measure this and watch your cake business flourish
Have you ever found yourself drowning in a long list of cake orders, wondering how you'll make it all work? I recently came across a cake decorator in exactly that situation—she had a mountain of orders due, but I couldn’t help but wonder: Had she prepped anything in...
Could a signature design boost your cake business?
I recently came across a post from a talented decorator who shared a unique twist on her most popular design. She crafts simple yet stunning tray bakes with six matching cupcakes, all beautifully swirled in vibrant, harmonious buttercream colors. The centerpiece? Just...
Is your mindset baking or breaking your business?
Let’s start 2025 with this quote I love: “Whether you think you can, or you think you can’t—you’re right.” Henry Ford said it, but it’s just as relevant in the world of baking as it is in theworld of automobiles. Your thoughts shape your reality, and if your mind is...
Don’t skip this key detail in your cake orders
Happy New Year! I hope you enjoyed the festive season and found some time to recharge. Now, as we get back into the swing of things, I want to share a quick tip for your cake business that could save you from a big headache down the line. Here’s a true story that...
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There are 10 different ways to price a cake—but not all of them will leave you with a profit! Are you using the best method, or could you be making a common mistake that’s costing you money? (Method #10 is the riskiest of all!) Grab your free Cake Pricing Guide to explore your options and gain clarity on the best approach for your business.
meet our founder
Karen MacFadyen is an award-winning coach, exceptionally creative and known for her fountain of innovative ideas. With her gift of problem solving, she empowers, influences & inspires women with intuitive insights. Determined to share her logical, time saving ideas for both business and personal life, she generates strategies and fresh solutions for harassed bakers & decorators. She is the creator of “The Cake Circle” Membership and offers workshops throughout the year to help new new and seasoned entrepreneurs navigate the sticky world of Cake Business.
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