Most Cake Business start-ups fail in the first year.

We surveyed business owners to find out what they struggled with most.

And then we compiled a guide of solutions to give to you.

So you don’t have to.

When asked, most cake business owners will tell you they love to create but feel like a fish out of water when it comes the business side.

And there’s nothing worse than having to run a business when you are unsure of the process.

It is something a lot dread, don’t know where to start, are muddled by maths and business administration and frankly embarrassed to admit it.

They’ve leapt into their passion but never learned the business skills they need to make their business thrive.

So, in order to give a “heads-up” to our cake decorating business owners, I have compliled a list of these challenges - and their solutions - into a FREE easy to read e-book that you can keep on hand as a reference to deal with any Challenge you encounter in your journey.

Most cake decorators have never been exposed to the world of time management, accounting, marketing, and pricing their goods. These are the skills that make the difference between a start-up that fails and one that THRIVES.

Hi - my name is Karen MacFadyen and I am a Cake Business Coach

There's a glaring problem I've noticed in the cake and baking world...

Most cake decorators who try to uplevel their hobby into a proper business are confident and highly-skilled as bakers...

...but they've never developed the business skills needed to get organized, ask for money and get paid their true worth.

THIS is why I created Cake Coach Online.
This day and age everyone is told they can launch a business - but as 50% of Aspiring Cake Biz Owners have sadly found out - this is lie.


Without the business skills and knowledge needed to RUN your business, it won't MATTER how talented and passionate you are - you're still likely to crash and burn..

And without the right business skills and knowledge this can lead to a painful sequence of events:

  • Guessing prices, Discounting and Price Wars – all of which undervalue your time and talent.

  • Taking on WRONG clients and filling ANY orders – creating exhaustion and frustration for a skill you once loved.

  • Having a completely full order book, working until the early hours of the morning and realising you still are not making any money for your troubles.

  • Struggling with a sense of failure and imposter syndrome

When this happens, you haven't created a business... you've created a nightmare that you can't possibly enjoy.

While we’re talking about challenges…

When surveyed, an overwhelming number of cake decorators reported that pricing was their #1 challenge.

If that sounds like you, I invite you to take advantage of our latest digital course - CAKE PRICING PRO


In 6 comprehensive modules you can learn the simple tricks and tips I have personally taught to bakers and decorators just like you - transforming them into confident business owners who can smoothly and skillfully navigate any pricing challenge.

What business owners like you are saying about the Cake Coach Online

  • “The course has made me think of things I'd never considered regarding my business and I think as the course goes on I am going to learn a lot that will definitely make me more successful. Whether you're just starting out or been making cakes for a while but are unsure as to how to run the business side of things, I'd definitely recommend checking out all that's on offer from Cake Coach Online.

    Jane Ibbs

  • “What I got was more than what I paid for. Marketing, Costing, advertising, planning, etc. etc. are what I have also learned from your program! You have successfully made all these topics easy to understand in relation to the business of baking!"

    M. Shariff

  • “You have opened my eyes to easily jotting down all of my monthly fixed charges and being able to include them in my cake calculations for my per serving charge. I'm extremely grateful to you and that I found your system. I foresee my business growing in a fast pace. Thank you!”

    G. Dennis

  • "Loving your product so much, I have advertised it to all the fellow bakers I find online. Bless and thank you for making it so much easier"

    Cara Dawson