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Special Offer
Do you charge with confidence or crumble under pressure? Take the FREE Cake Pricing Scorecard Quiz to uncover your unique cake pricing personality — and get instant tips to boost your confidence, avoid common mistakes, and start pricing like a pro. It only takes 2 minutes!
We’ll keep your email safe, never share it, and you can unsubscribe anytime. After your welcome emails, you’ll get my weekly mix of baking biz tips, life chats, and a little sprinkle of humour.
Tools to Grow Your Cake Business Today
A gentle 33-page PDF guide with simple steps, scripts, and checklists to help you take paid cake orders with clarity and confidence.
You’ll get friendly weekly emails, bite-sized “Cosy Corner” audios on Telegram, and sweet member-only discounts on CakeCoach Online tools and Clarity Classes. No Facebook group. No jargon. Just calm, practical help that fits around your life.
Karen's weekly tips, priority access to new clarity workshops and a dash of humour. Delivered straight to your inbox.
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From pricing guides to calculators, banish pricing overwhelm forever and get paid what you deserve.
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Read tips, stories, strategies and more on Karen's Official Blog.
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Do you freeze up when someone asks, “How much for a cake?” Unsure about how to go from Hobby Baker to Professional?
You’re not alone. So many decorators undercharge, overthink, or shy away from showing their true value — even when their cakes are beautiful. Don't let your Cake Business Dreams crumble! Join one of our Workshops today.
AN ON-DEMAND WORKSHOP FROM CAKE COACH ONLINE
You hesitate when someone asks about their cake and feel slightly on the back foot.
You’re worried you’ll miss something important and quote incorrectly.
You want to lead the conversation calmly and sound completely professional.
If you’re not sure where to begin, this is a strong first step.
ESTIMATE WITH AND PRICE WITH EASE
Are you tired of spending hours trying to figure out how to price your cakes and still feeling unsure if you’re charging enough?
With so many factors to consider—ingredients, sundries, labour and even profit—it’s no wonder cake decorators feel overwhelmed when it’s time to set a price.
That’s why I created the Cake Calculator, designed specifically for cake decorators like you, to help you master your pricing with ease.
A 10-EMAIL COURSE TO TAKE CONTROL OF YOUR CAKE BUSINESS
Pricing your cakes shouldn’t feel like a guessing game. Weigh Up Your Cakes is a bite-sized email course packed with practical tips to help you price confidently—without second-guessing yourself.
Streamline Your Cake Orders with Our Easy-to-Use Customer E Order Forms!
Stay organized, avoid mistakes, and wow your customers with professional order management!
Once you’ve ordered Customer E Order Form you’ll be able to choose your region.
AN ON-DEMAND WORKSHOP FROM CAKE COACH ONLINE
You’re not entirely sure your pricing truly makes sense.
You suspect you might be working far too hard for far too little.
You want numbers that feel solid — and confidence when you say them out loud.
Ideal if pricing is the part that makes you hesitate.
AN ON-DEMAND WORKSHOP FROM CAKE COACH ONLINE
You send the quote… and sometimes hear nothing back.
Enquiries are coming in — but the sales aren’t.
You want more confident yeses and far fewer disappearing acts.
Choose this if people are asking… but not booking.
AN ON-DEMAND WORKSHOP FROM CAKE COACH ONLINE
The inbox feels quieter than you’d like.
You worry there just aren’t enough enquiries coming in.
You want steady interest that feels exciting — not overwhelming.
Best if you simply want more people asking in the first place.
delight your customer and take them from uncertainty to YES!
Have you ever wondered how some businesses keep cakes flying off the shelf? Here are the exact essential questions Your customers need to hear to lock In their orders.
turn heads, gain loyal customers, and boost your business!
Struggling to find new cake orders? “Bake Your Way to Fame” is your ultimate cheat sheet to getting noticed and attracting customers—without spending a fortune!
Inside, you’ll discover 35 creative ways to get your cakes in front of the right people, from simple social media tricks to smart local partnerships.
YOUR WEEKLY SPRINKLE OF SUPPORT FOR YOUR CAKE BUSINESS
You’ll get friendly weekly emails, bite-sized “Cosy Corner” audios on Telegram, and sweet member-only discounts on CakeCoach Online tools and Clarity Classes. No Facebook group. No jargon. Just calm, practical help that fits around your life.

meet karen macfadyen, Creator of CakeCoachOnline
Karen MacFadyen is an award-winning business coach, exceptionally creative and known for her fountain of innovative ideas. With her gift of problem solving, she empowers, influences & inspires women with intuitive insights. Determined to share her logical, time saving ideas for both business and personal life, she generates strategies and fresh solutions for harassed bakers & decorators. She is the creator of “The CakeCoachOnline Club Room” Membership and offers Clarity Classes throughout the year to help new new and seasoned entrepreneurs navigate the sticky world of Cake Business.
PRAISE FROM HAPPY BAKERS
"Karen is a wonderful, down to earth, lovely, understanding and very knowledgeable lady. the knowledge, tools and resources are invaluable."
Louise, UK Home Baker


How do I price my cakes?
Oh honey, it’s not about pulling numbers out of thin air or guessing what’s “fair.” It’s about knowing your worth, calculating your costs, and factoring in your skill and time. Don’t be that baker who undervalues their magic just to land an order. Price like you mean it—because when you start charging what you’re truly worth, the right customers will happily pay for your creations. No more discounts or second-guessing! (Start with Our Cake Pricing Quiz!)
How do I attract new customers?
Stop hiding your talents behind closed doors! If you’re not showing off your work and putting yourself out there, don’t expect customers to just magically appear. It’s time to stop playing small—get social, post those drool-worthy photos, and let the world know you’re the cake designer they’ve been searching for. Don’t just wait for the phone to ring—make it ring. Be bold, be visible, and watch the orders roll in.
How do I promote myself?
Sweetie, if you’re not shouting about your cakes, how do you expect anyone to notice? You’ve got the talent—now flaunt it! It’s not about being shy; it’s about being unapologetically you. Post your creations, share behind-the-scenes magic, and let your personality shine through every post. Stop waiting for people to find you—be the cake boss everyone’s talking about!
How do I run a business?
Running a business isn’t a hobby—it’s a hustle! Stop treating it like a side gig and start treating it like the empire it’s meant to be. Get organized, stay on top of your orders, manage your cash flow, and plan ahead. A business isn’t just about baking cakes—it’s about running a smooth operation where everything clicks. If you’re not owning it like a pro, don’t be surprised when things start to crumble. Get your act together and make those sweet profits!
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