start-up tools for your business
SWEET BEGINNINGS
Every dream deserves an effective business plan – and that starts with a strong foundation for your business.
Cake Coach Online has compiled all the questions you need to ask yourself before you launch your business. Are you ready?
A BAKER’S DOZEN
Build your reputation as a go-to cake business when you exceed customer expectations everytime!
How? Learn the 13 essential questions you need to ask – to ensure every order is accurate and on time and leaves your customers coming back for more.
OUR START-UP BLOGS
Read our popular blog posts on the topic of Starting Up!
Our blog is value-packed with posts on every topic from Startup to Pricing to Promotions to the Business Essentials you can’t afford to miss!
THE TOP 15 CHALLENGES CAKE DECORATORS FACE
AND THE SOLUTIONS!
We’ve compiled the top challenges faced by over 700 Cake Decorators and compiled them in this easy-to-read guide along with the solutions.
CUPCAKE PARTY HQ
Cupcake Party HQ is a self-paced, comprehensive course designed to transform your cupcake decorating skills into a thriving local party business.
Say goodbye to the guesswork and hello to a proven roadmap that helps you create, sell, and run unforgettable cupcake parties!
JOIN THE CAKE CIRCLE
Our signature monthly membership for premium business support.
The Cake Circle provides aspiring cake business owners with workshops, access to industry experts, and all the professional support you need to build your business and make your dreams a reality.
There are 10 different ways to price a cake—but not all of them will leave you with a profit! Are you using the best method, or could you be making a common mistake that’s costing you money? (Method #10 is the riskiest of all!) Grab your free Cake Pricing Guide to explore your options and gain clarity on the best approach for your business.
meet our founder
Karen MacFadyen is an award-winning coach, exceptionally creative and known for her fountain of innovative ideas. With her gift of problem solving, she empowers, influences & inspires women with intuitive insights. Determined to share her logical, time saving ideas for both business and personal life, she generates strategies and fresh solutions for harassed bakers & decorators. She is the creator of “The Cake Circle” Membership and offers workshops throughout the year to help new new and seasoned entrepreneurs navigate the sticky world of Cake Business.
frequently asked questions
How do I price my cakes?
A: Oh honey, it’s not about pulling numbers out of thin air or guessing what’s “fair.” It’s about knowing your worth, calculating your costs, and factoring in your skill and time. Don’t be that baker who undervalues their magic just to land an order. Price like you mean it—because when you start charging what you’re truly worth, the right customers will happily pay for your creations. No more discounts or second-guessing!
I’ve developed several Cake Pricing Tools to help you with this, including the FREE Cake Pricing Guide.
How do I attract new customers?
A: Stop hiding your talents behind closed doors! If you’re not showing off your work and putting yourself out there, don’t expect customers to just magically appear. It’s time to stop playing small—get social, post those drool-worthy photos, and let the world know you’re the cake designer they’ve been searching for. Don’t just wait for the phone to ring—make it ring. Be bold, be visible, and watch the orders roll in.
Click here for some resources you can use to attract customers who are ready to PAY you for your hard work.
How do I promote myself?
A: Sweetie, if you’re not shouting about your cakes, how do you expect anyone to notice? You’ve got the talent—now flaunt it! It’s not about being shy; it’s about being unapologetically you. Post your creations, share behind-the-scenes magic, and let your personality shine through every post. Stop waiting for people to find you—be the cake boss everyone’s talking about!
You don’t need to break the bank. Click here for our paid and FREE Connecting Tools to get your marketing started.
How do I run a business?
A: Running a business isn’t a hobby—it’s a hustle! Stop treating it like a side gig and start treating it like the empire it’s meant to be. Get organized, stay on top of your orders, manage your cash flow, and plan ahead. A business isn’t just about baking cakes—it’s about running a smooth operation where everything clicks. If you’re not owning it like a pro, don’t be surprised when things start to crumble. Get your act together and make those sweet profits!
Visit the Cake Circle to see my Business Membership that guides you through every step.
JOIN THE MAILING LIST
Get More Orders, Charge with Confidence & Grow Your Cake Business! 
Join our weekly email list for bite-sized business tips, insider strategies, and real stories to help you attract customers, price without fear, and turn one-time buyers into loyal fans. Plus, you’ll be the first to hear about upcoming workshops, new products, and fresh resources designed to help you grow your cake business with ease. No fluff—just practical advice to make selling your cakes easier and more rewarding.
Sign up now and start building the cake business you deserve! 
