Knowledge is power… if you use it.

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I recently had an interesting encounter with someone I often meet during my walks. He mentioned he was attempting to build a "pondless waterfall" in his backyard but was unsure how to go about it. He shared his guesses on how to tackle the project.

Wanting to help, I found a YouTube tutorial from a reputable landscape gardening company in the USA. The video showed how to create a stunning water feature without a pond, so I shared the link with him.

The next time I saw him, I asked how the project was going. He replied, "Still struggling."

I inquired, "Did you find the video helpful with its pointers and ideas?" (I knew it was valuable because I watched all 19 minutes of it.)

He responded, "I haven't had time to watch it."

Oof.

This made me realize that even when helpful tips and strategies are available, people often feel too busy to take advantage of them. It's a bit like pricing cakes. Social media is filled with questions about how much to charge for cakes, with many seeking advice from strangers… instead of taking the time to learn the essentials of pricing.

I’ve created a free checklist to assist new cake business owners in pricing their cakes so you don’t have to rely on guesswork. You can download it for free here.