Recent Blog Posts
The shop that nobody saw
One day, a friend of mine decided to open a shop. Not just any shop — it was a lovely…
My first wedding cake was a triumph and a lesson
(40 hours, 3 tiers, and a creased brown envelope of…
The Teddy Bear Cake I Didn't Make
When my daughter turned one, we bought her a birthday…
All Blog Posts
The mystery non-shopper and why asking about budgets can be a game changer
Have you ever encountered a “customer” who seems to always…
The £50 cake – why clear pricing conversations matter
Let me share a little story that might sound familiar……
How social proof can turn into prospective customers (at no extra cost)
Let me tell you a quick story about the power…
The Essential Skills No Sugarcraft Class Ever Taught Me
When I first stepped into the world of cake decorating,…
Measure this and watch your cake business flourish
Have you ever found yourself drowning in a long list…
meet karen macfadyen, Creator of CakeCoachOnline
Karen MacFadyen is an award-winning business coach, exceptionally creative and known for her fountain of innovative ideas. With her gift of problem solving, she empowers, influences & inspires women with intuitive insights. Determined to share her logical, time saving ideas for both business and personal life, she generates strategies and fresh solutions for harassed bakers & decorators. She is the creator of “The Cake Clubhouse” Membership and offers workshops throughout the year to help new new and seasoned entrepreneurs navigate the sticky world of Cake Business.
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