Recent Blog Posts

The shop that nobody saw

The shop that nobody saw

One day, a friend of mine decided to open a shop. Not just any shop — it was a lovely…

My first wedding cake was a triumph and a lesson

My first wedding cake was a triumph and a lesson

(40 hours, 3 tiers, and a creased brown envelope of…

The Teddy Bear Cake I Didn't Make

The Teddy Bear Cake I Didn't Make

When my daughter turned one, we bought her a birthday…

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Could a signature design boost your cake business?

Could a signature design boost your cake business?

I recently came across a post from a talented decorator…

Is your mindset baking or breaking your business?

Is your mindset baking or breaking your business?

Don’t skip this key detail in your cake orders

Don’t skip this key detail in your cake orders

Happy New Year! I hope you enjoyed the festive season…

meet karen macfadyen, Creator of CakeCoachOnline

Karen MacFadyen is the founder of CakeCoachOnline and is known for her creative ideas, practical shortcuts and honest approach to helping cake decorators feel more confident in what they’re doing.

With a natural gift for problem-solving, she helps bakers untangle the messy, overwhelming parts of running a cake business and replace them with clearer systems, better decisions and more ease.

Through her free resources, practical tools, on-demand workshops and ongoing support, Karen shares time-saving guidance to help decorators move forward with more confidence and less faff.

Alongside her cake coaching, she also offers a wider layer of support for those who want a calmer, more organised approach to life — bringing the same practical thinking and gentle clarity beyond the kitchen.

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