Recent Blog Posts
The shop that nobody saw
One day, a friend of mine decided to open a shop. Not just any shop — it was a lovely…
My first wedding cake was a triumph and a lesson
(40 hours, 3 tiers, and a creased brown envelope of…
The Teddy Bear Cake I Didn't Make
When my daughter turned one, we bought her a birthday…
All Blog Posts
The mystery non-shopper and why asking about budgets can be a game changer
Have you ever encountered a “customer” who seems to always…
The £50 cake – why clear pricing conversations matter
Let me share a little story that might sound familiar……
How social proof can turn into prospective customers (at no extra cost)
Let me tell you a quick story about the power…
The Essential Skills No Sugarcraft Class Ever Taught Me
When I first stepped into the world of cake decorating,…
Measure this and watch your cake business flourish
Have you ever found yourself drowning in a long list…
meet karen macfadyen, Creator of CakeCoachOnline
Karen MacFadyen is the founder of CakeCoachOnline and is known for her creative ideas, practical shortcuts and honest approach to helping cake decorators feel more confident in what they’re doing.
With a natural gift for problem-solving, she helps bakers untangle the messy, overwhelming parts of running a cake business and replace them with clearer systems, better decisions and more ease.
Through her free resources, practical tools, on-demand workshops and ongoing support, Karen shares time-saving guidance to help decorators move forward with more confidence and less faff.
Alongside her cake coaching, she also offers a wider layer of support for those who want a calmer, more organised approach to life — bringing the same practical thinking and gentle clarity beyond the kitchen.
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